Using A Trade Show Display To Close Government Contracts

Many companies know that they can use a trade show display to appeal to businesses

within the private sector, but few think about the power that a good trade show booth can have for gaining government contracts. In many ways, the government is a better employer than the average private citizen. For one, the government's demands tend to be much more stable. If your company is thinking about shooting for a government contract, you should consider making some simple adjustments to your current portable displays that might help you seal the deal.

Step 1: Consider Your Wording

A government contractor is going to be much more interested in the facts than your average private visitor, particularly if he or she is there on an official errand. The government is hesitant to trust something that seems to be overhyped, which leads to the first aspect that separate one type of exhibit from the other: how factual the language is. When you start plying for Uncle Sam's business, you should consider shifting your language slightly to include a more obvious emphasis on the benefits, rather than emphasizing the new nature of your product or service, or anything else beyond the concrete aspects of your item. This change is generally an improvement, even if you're just launching a product into the private realm, because your item becomes the dominant focus again.

Step 2: Provide More Information At Your Trade Show Display

This change also tends to be positive on all fronts. To help government visitors understand the benefits of your product, you want to provide as much information as possible to be taken back with them after the convention has ended. To accomplish this, you should use brochures, leaflets, and product papers that explain as much as possible.

Actually writing these documents and designing their layout can be surprisingly tricky. You can include more information than you normally would when designing portable displays, but you still need to avoid too much technicality. You will want to have technical information and specs available, but they should not be present on all literature. Many companies find it successful to break their literature down into three sections: the highly technical, the moderately technical, and the simplified.

Simplified work should be so easy to understand that it requires virtually no knowledge of the field. Moderately technical writing should cater to the mildly informed, perhaps to the supervisor of a group of technicians. Finally, the highly technical should contain all specs that you feel comfortable releasing, and should be designed for the most technical audience. All of these should be available at your trade show display.

Remember that these changes to your trade show booth will not completely alter its focus. They will still enable you to have a strong marketing presence for the private sector as well. In fact, they stand to make your portable displays stronger all around, simply because they will lead to more information about what you are promoting, and a greater focus on that item.

by: Chris Harmen

POST COMMENT

Online Cpr Certification Course Review Free Online Personals sites are attractive enough Draftingsteals Online Store: Easy And Quick To Access Online Consultant To Help Investors in Forex and Binary Trading Watch Glee Season 2 Episode 8 Furt Online How To Avoid Disaster With FX Trading Online? Advantages of online Indian matrimonial websites Buy Online Cheap Mobile Phones shop: easy way to purchase your dream handset Taking The Initial Baby Steps Of Online Dating How To Create A Great Trade Show Booth No Matter The Dimensions From Table Top To Trade Show Floor: What You Need To Know When Buying Portable Displays Of All Sizes Tips To Be Safe With High Interest Online Savings Free Online Moving Estimate - Questions You Need To Ask Yourself When Getting One