Using Cascading Style Sheets (CSS) in Web Design

Using Cascading Style Sheets (CSS) in Web Design

A professional web designer is one who is capable of delivering an externally appealing and internally efficient web design that can lend itself to many possibilities of the internet marketing like search engine optimization. Whether or not marketing is done could be the secondary objective, the primary focus has to be on the ability of the site to be available for smooth navigation for any visitor. Ease of navigation is achieved by reducing the file size.

The use of Cascading Style Sheets (CSS) in the web design not only reduces the file size, it also has a number of other benefits. Some of these are listed below:

1. Allows the web designer to organize the style and layout of a number of web pages in one go. You are saved of the labour on each page.

2. Allows the display of the HTML elements. These HTML tags incorporate the content and therefore, in a way, the CSS defines the display of the HTML content on the web page.

3. Smaller file size: Since the multiple web design pages can be changed from a single location, there is no requirement of writing codes for each and every page. Therefore, the size of the file is reduced considerably.

4. External browser based style sheets are now available. Therefore, this makes loading of the site and working on CSS easier than in earlier times.

5. Efficient web page space utilization. This is another major benefit of using the CSS. The main benefit is that the web page space is optimally utilized and is not wasted. This allows a person to fit in more data than the normal table based templates of the design.

6. The usage of CSS is good for search engine optimization purposes. Not merely because it aids easy navigations but also because it allows usage of more text and less coding and search engines have a fondness for the content. Addition of more content and the ease of navigation without any broken linkages help the search engine crawlers to skim through the site links with relative ease. Therefore, the CSS in web design helps the site to rank higher in the SERPs.

7. Greater control over the structure: Another major benefit is that the CSS enables you to have greater control over the page without requiring the use of the presentational markup. It enables you to hide certain type of content from the browsers.

8. More attractive sites: The use of the CSS has one more advantage. It allows you to have good finishes, better and sharper colour quality and better synchronicity of appearance of the web page content which makes the site visually appealing.

These numerous benefits having far reaching importance are the reasons for the use of the CSS in both template-based and custom made sites by a professional Web designer.

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