Using Colors In Promotional Products For Advertising

Color is a truly motivating factor for many people these days and since the inception

of color television companies have been using colors to help convince us to buy certain products and services from them. It can be a larger influencing factor then you might think.

Color influences are almost seen everywhere. For example, an attorney can advise a defendant to dress in the color blue in order to portray thoughts of truthfulness. Blue in this instance will proclaim that the person on trial is being truthful. Color influences are in many ways that we may not even know about. This is why color is influential for a potential customer in choosing what to buy.

Careful color selection for all aspects of your business is essential to helping effectively get your message across. Thinking first about your target audience and assessing those colors that are most likely to attract them.

If you have a younger crowd in mind then you will want to use extremely vivid colors or mixed colors to reflect what you offer them. Additionally, older people typically have not been exposed to the same bright and vivid colors as the younger people. Mostly, the colors they choose would be plain and less vivid. So plain colors, rather than vivid ones, would be better for marketing to older generations. For those who need to target other businesses, it may be best to use colors like navy, black, white, grey or maroon because these selections are soothing and work well with professionals. These colors are also especially good for those that design promotional products for other businesses.

It is your market is that will determine the best colors for your promotional products. Looking at what effects colors have on different markets is a good idea. You may want to ask your promotional product supplier also because they might be able to help you choose the best colors. Using their expertise as a rule of thumb will help you create the most efficient promotional product to advertise your business.

by: Richard A Joseph

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