Using Craigslist As An Internet Marketing Tool
Craigslist is truly one of the modern online sites that can be utilized as effective Internet marketing tools
. Introduced in 1995 within the San Francisco Bay Area, Craigslist has truly gone a long way and is considered today as one of the most successful Internet companies.
Because the Internet is fast changing the landscape of modern business transactions, different companies around the world are swooning to boost their respective online presence. Thus, Internet marketing is becoming an important concept in modern-day marketing and sales.
With the rapid and certain popularity of the online media, there is no stopping the rise of Craigslist as an effective Internet marketing tool. But before fully understanding this, it would be more advisable if you would get to know Craigslist even better.
What is Craigslist?
As definitions put it, Craigslist is an online network that is centralized within urban communities. As the name implies, Craigslist is actually a long list containing posts and bulletins about job advertisements, public announcements, notices and other personal and community-based services. Function-wise, Craigslist is like a modern day classified ads.
The name Craigslist was derived form the first name of the man who developed and launched it, Craif Newmark. From a simple community-based online classified ads service in 1995, this online listing ramped up for incorporation in 1999 and started expanding in the United States in 2000.
In 2006, it was estimated that the online phenomenon has expanded into about 450 cities not just in the United States, but worldwide. With a solid, yet minimal staff number of 24, Craigslist is currently the 34th most visited Web site in the world based on unique page views per month.
It is also projected that Craigslist enjoys about 5 nbillion unique page views per month all over the world. Of this figure, 10 million monthly unique visitors are based in the United States. There are over 10 million new classified ads posted over Craigslist every single month.
Thus, there is no wonder how Craigslist is among the fastest rising and most profitable ventures operating in the modern Internet nowadays. Now, with these data on mind, it would be just very obvious how the list can be of great help to Internet marketing initiatives.
Internet marketing
Internet marketing is simply defined as a set of sales strategies that primarily use the Internet for the marketing, sales and distribution of products and services. You know that traditionally, marketers promote and sell brands and goods through retailers and other avenues of trading.
Now, those traditional means of selling goods and services are still very much useful. However, the Internet is fast becoming a more effective venue for such purposes. That is because almost all people and companies nowadays are logging into the online medium for almost every kind of necessary transaction.
How can Craigslist be an Internet marketing tool
You know that marketing basically involves generating revenue through sales of products. Now, the Internet can be a very good venue for such initiatives. Every known business and basic transaction now can be coursed through the Internet.
Because the Internet is a one-stop shop, people can buy and sell goods, have banking transactions, pay bills, do shopping, have education and buy movie titles online. Now, all you have to do to conveniently buy the things you need is to log into specified web sites for online transactions.
Strategically, Internet marketing could be coursed through Craigslist. Because every classified ad could be posted into Craigslist, Internet marketing could be well fitted into the lists. For sure, results and revenue streams could be expected because there are many users of the online service.
Craigslist could include Internet marketing ads. There are no restrictions to the nature of classified ads that could be posted within the list, so there is no way Internet marketing could be weeded out.
Because of the numerous unique visitors that log into Craigslist, ads and marketing programs coursed through this list could surely reach the intended people. Proactive people all over the world surely include Craigslist among their most trusted and reliable Web sites for business and even personal transactions.
Strategically, Craigslist has all the necessary characteristics to make up for an effective Internet marketing venue. Make sure your marketing strategy is included and posted in the Craigslist now.
by: Elijah Chai
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