Ebooks, or downloadable books are often used in internet marketing circles as a means
of promoting a website, building a mailing list or earning money.
What is an Ebook and How Do You Create One?
Ebooks are usually fairly short books that are able to be immediately downloaded from the internet as opposed to having to purchase a hard copy. These books are usually offered in PDF format which can be opened using Adobe PDF reader or Adobe Acrobat.
The first step in creating your ebook is to know what you want to write about and doing research on the topic. If you are good at writing then you may want to write the ebook yourself or hire a ghostwriter to write the book for you.
There are a number of different programs that can be used to convert Word documents into PDF format which can then be distributed, sometimes with password protection to stop people altering the ebook.
How Ebooks are used in Internet Marketing
Ebooks may be sold or given away free to help improve your marketing efforts. In order to use for marketing purposes you should ensure that there is an advert for your website and/or business somewhere in the book (usually in the first few pages/front cover).
A good way to market your business using ebooks is to have a page on your website where people can subscribe to your newsletter in exchange for your free ebook. Once you have people's email addresses you can contact them and advertise other products to them.
If you want to make ebook marketing even more powerful, then consider giving it away with "give away rights" or "resell rights" - give away rights allows another person to give your ebook away to others; while resell rights allows them to sell it to others. If you do this you will find more people passing your ebook on and so spreading your message further and further.
Another way in which you can use ebooks for internet marketing is to offer your ebook on Joint Venture giveaway websites. People are then directed to your web page where they fill in a form to subscribe to your newsletter and receive your free ebook. Instead of just you promoting your website though you will find all the other joint venture partners involved in the JV giveaway website send traffic to this website which in turn passes it onto you.
What to Consider When Using Ebooks for Internet Marketing
Before distributing your ebook for marketing purposes consider the following:
1. Is your ebook of high quality offering useful information that your target market will be interested in reading?
2. Does your ebook contain clear links to your website so that people know what you are marketing and where to find it?
Ebooks are a useful tool in internet marketing. You can either sell them and make money directly, or give them away, offering people useful information which will then draw them to your website to make other purchases.