Using Email Newsletters to Drive Sales

Using Email Newsletters to Drive Sales

Using Email Newsletters to Drive Sales

So, you have built your website and now you want to start driving traffic towards it. You may well have done some basic search engine optimisation work which is a good start and will help you to be found on the main search engines.

But how do you drive people to your site more forcibly? Well, if you have an e-commerce site where you are selling products or services, it would make a great deal of sense to start using an email newsletter which you send out regularly to existing customers and potential clients.

If you do not have a database of names and email addresses, this certainly complicates matters, but it is possible to build a list fairly quickly. One way is to put a subscription field on your website's home page. Everyone landing on the home page should be prompted to sign up to your regular newsletter - maybe offer them a 5% discount on products for a limited period to encourage a decent sign up rate.

Another way to gather names is to hold a competition. Invite people to email you or send you an SMS or text message with their email address. You can set up a short code campaign very quickly - people send a text message to a five digit number at their own expense, so it actually does not cost you a cent. Naturally, if you incentivise them properly, you will get a better response. Offer a decent prize - maybe a weekend away or a restaurant voucher. And make sure that you promote the competition effectively - perhaps banner ads, newspaper ads and point of sale display.

So, you have now started to build up a list of names and email addresses. All you need to do next is use one of the automated newsletter programs to send out a weekly e-newsletter to your target group. Make sure the newsletter is well written and has clickable links pointing to your website and the sales should start rolling in. Good luck!

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