The way Facebook is growing, it can be a great marketing tool if done right
. It can reach anywhere and anyone around the world. The problem is people dont know how to use Facebook properly. Marketers end up pushing emails about their business onto you. And no one really likes that idea. If you are going to use it, use it right. So you and others will enjoy it.
Facebook should be used to connect with people. Form a relationship with people. Then over time talk about business. Never pushed on you.
When you set up your Facebook profile, make it personal. Have photos of your family and friends. Have photos of you having fun. Dont just have information on your business.
After you have your profile set up, add friends. You can look into some of the groups to find friends. Make sure you get into groups outside of marketing. From here you can post on groups wall. People read what you have to say and may become interested in you.
You may even want to start your own group. Here you can post videos and articles on your wall. Dont push your business. Offer news or updates. Your video can be warm and welcoming to new friends.
Facebook is easy to use, once you get the hang of it. It wont take a lot of your time to manage it. It might even become the best marketing tool you have. I even use it on a daily routine.