Using Facebook Insights for Your Real Estate Fan Page Success

Starting a Real Estate Facebook Fan Page is a great way of promoting yourself as a real estate agent or real estate business through social networking

. Facebook provides your fan page with Facebook Insights which are a way of tracking your traffic (or who and whats going on) on your fan page. The Insights have several components which may seem confusing for a beginner, so here is a guide to your Facebook Insights dashboard and how each component tracks your traffic.

The 2 main types of insights you will see on your real estate Fanpage dashboard are User Insights and Interaction Insights.

The User Insights show information about:

1. The number of people that visit your fan page on a daily basis whether from within or outside of Facebook,

2. The rate of increase of fans per month, and

3. The demographics of the visitors. (Hugely useful for knowing what kind of real estate content to post. For example, if you have mostly young people first time home-buyer information would be great. If you have mostly middle-aged, short-sale info may be the way to go, etc)

The Interaction Insights show details about what your visitors do on your Facebook fan page, such as commenting, liking, viewing tabs, participating in discussions, writing reviews and so on.

Your pages monthly fan growth should be a good place to start on your user insights. The aim of this set of data is to show you how your fan page is catching on among your visitors. It is common practice to invite all your Facebook friends to like your fan page once you start it, but getting additional fans may take time. Facebook Insights tracks these statistics for you to view at the beginning of each month.

The other chart you should look at on your Insights dashboard is the average number of likes, unlikes and comments per wall post or discussions. This is a great tool for managing the content on your fan page because you can quickly judge what your fans enjoy reading or discussing. You can also make almost immediate changes to attract more fans to your page.

Demographics are another important set of data that you can benefit from using Facebook Insights. Information recorded under demographics includes your fans age, gender, and location. You can then target your content to suit the demographic or to widen your reach among your fans.

There are plenty more statistics to use from Facebook Insights such as the daily active users, the number of mentions or tags, and referrers. Facebook Insights is a very useful tool, so use it to make your real estate agent fan page a great success and to send traffic to your own real estate website or blog!

Using Facebook Insights for Your Real Estate Fan Page Success

By: GlareMarketing

POST COMMENT

Why Is Modern Home Interior Design So Popular? How Home Nativity Sets Came To Be Designer Baby Furniture - Childproof Your Home To Keep Your Little One Safe The Contributions Of Real Estate Consultants In Bhubaneswar Buying The Ideal Office Chairs For Your Office Baby Furniture - Furnishing The Nursery Safely Make savings with Vancouver furniture Fabulous Outdoor Weddings Take Planning Services Offered By Carpet Cleaning Glendale Are You Trying To Get Debt Relief Because Of Your Home? Metroflats Events Find Out Ways To Purchase Water Pumps For Ponds At A Cheap Price Right Now What Exactly Is So Unique Regarding Indoor Gardening?