When you're trying to reach your target audience you of course want to be where your customers are. Being online is such a big part of the average person's life, especially to use social networking tools. Facebook is one of the biggest social networking websites around right now which means you want to be there and you want to use it as one of your marketing tools.
With Facebook you have a couple of different options. You can of course purchase advertising on Facebook and use features like attaching social actions to your ads in order to make them more relevant to Facebook users. You can also create your own page on Facebook and encourage customers to join or add your page to their profile. Your page on Facebook can become a great tool for special promotions and offers. When users add your page to their profile their friends will see and also be encouraged to visit, add your page or take advantage of a current coupon or contest. Users can also suggest pages to their friends.
You can even use Facebook's advertising services to further promote your Facebook page and drive more traffic to it than you might have previously received from existing customers. The important thing is to take advantage of the powerful word of mouth effect that results from users being able to share their likes, interests and actions in a social networking framework. These days if you want to be truly successful at social networking marketing you definitely need to be where your audience is-- on Facebook.