One of the most effective way to promote your business or your product is to give
away promo items of the said product or have give-aways when promoting services. Promoting your products and services every single day in a trade show event is an extremely valuable and profitable way to promote your products. Make it a point to always have promotional stuff you can give away to your potential clients. Below is an outline of tips and ideas on how to get more traffic.
First thing to consider is the budget that you need for your promo items and give aways. Remember that giving away some free items is something risky and costly because you need to spend some amount of money as a capital. So, it is essential to determine first your budget before you start advertising or considering giveaways as part of your advertising campaign.
The next basic step to increase traffic through giveaways is to choose what type of products to give away. Make it a point to give away quality products because this will reflect on your company. Make it a point to get promotional products only from companies that are certified by the Advertising Specialties Institute or Promotional Products Association International.
You can also boost sales by doing pre-show mailing advertising. Most of those who use pre-show mailing advertising use Redemption Certificates that entices potential customers to visit and get a freebie in your trade show booth.
Make it a point to have your company name and logo plus the contact info on your promo items. Promo items and freebies are also a way of advertising so it is important that your company name, logo and contact info is found in the freebies to make people aware of your product, services and company.
Refer to these things specially when involved in trade show events. It is important that you find creative ways to increase awareness for your products and services.