Using Goals In Google Analytics To Track How Successful Your Site Is

Within Google Analytics, there is an option to set goals

, which as the name may suggest, means it is a setting that allows you to view information about when your website has achieved something that you consider to be worthwhile, or, as we call it, achieved a goal. The brilliant thing about the Google Analytics is that you can actually determine what this goal is, meaning if your site needs to show success on many different levels or if you are managing multiple websites, you can set up many goals and then track how well they perform.

So, what could we call a goal?

Whenever our website makes a sale or someone buys something, this could be a goal

When a customer completes an online contact form or requests more information online, this could be a goal

When a visitor spends more than 2 minutes on the site, this could be a goal

When a visitor downloads one of your amazing guides or podcasts, this could be a goal

And the list goes on and on.

The reason why there are so many possible goals is that for every single webmaster or site owner, they will always have different ideas about success and what would be a completed goal. For shop owners it might be sales, for an SEO company it could be a simple contact form enquiry and for an article writer it could be how long the visitor spends on the site, indicating they find the articles interesting and therefore hanging around for a long time.

It really is power to Google that they have given you options to help set many different goals. You can set a goal by the page they land on, how long they spend on the site or pages per visit, meaning that you can pretty much cover all of the types of goals you wish to monitor for all for all of the sites you own. You can even have funnel settings which means you can only declare a goal if the user has followed a set route. For example, this could be landing on the home page, viewing your portfolio and then contacting you, which means your funnel has been followed through the route you consider a successful and will therefore be declared a goal.

Setting a goal is really so simple. On your main analytics page, when you log in, click on the EDIT on the right hand side and then click on Add Goal, next to one of the available slots. You just need to then follow the steps and decide what your goal is and how you will be declaring a successful goal has been completed, click the finished button and you will soon start measuring individual levels of success for your website.

by: Ian Spencer

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