Using Google's YouTube to Promote Your Business

Using Google's YouTube to Promote Your Business

Having trouble getting yourself out there in the world? Trying to get a new business off the ground or spreading your music to world is a huge task for anyone. Using the power of the internet you can do just that with just a few clicks of your mouse. One of the more engaging methods of attracting customers is using YouTube.

1) By Creating Promotional Video

YouTube has been around for awhile now and we all know that it is a huge video hosting site. Anyone can use the site and it is free. All you have to do is upload your video to the site and let people watch. The real trick is to get the right kind of video that people will want to watch. It can be difficult to get the right kind of video but with a little practice anyone can do it. A huge benefit to using YouTube is storage space. It may sound weird but think about it. All the videos you have on there are stored at there server. You don't have to waste the space to keep your videos running. Also the bandwidth usage is on YouTube's end and not bogging down your servers or computer.

Using YouTube is quite simple. All you need to do is create an account and start uploading videos. All you need is a webcam and some time. Take a look at what you want to promote or get accomplished. Try to keep the video more personal and not like a commercial. Most people do not want to sit down and watch a commercial. Taking time to make the video interesting is a must; you want to suck in the viewer. When making the video think about what you are trying to promote. If you're a musician you might want to upload a video promoting your CD or writers might read excerpts from there books. Once the viewer is drawn in you want to lead them back to your website. If you have a good video and people are generally interested they will check out the website.

2) Using Google Pay Per Click Model With YouTube

Google's Pay Per Click model has now been introduced in YouTube to a huge amount of excitement among marketing types as the reach of Google's YouTube is enormous.

YouTube has been around for awhile now and has become one of the most visited websites the world, appearing on the top ten list behind Google and Facebook. By using it effectively you can increase both your website's exposure and its ranking.

This means that not only can you use YouTube to upload videos, but you are also using the Google methodology to feature your website, web address, etc. YouTube has a PPC section that allows you to create your own PPC campaign. You choose your videos, write promotional text, and associate the various keywords that will trigger your promotion. Using the chosen keywords, your video promotion will appear beside all relevant search results. When a YouTube viewer clicks on your promotion (not just looks at it) and watches the video you pay a fee. No click, no fee.

Now Pay Close Attention --

Using Video Testimonials to increase your websites sales and revenue is simpler than you've been told. Everyone with a website faces the same two problems:

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