Using Internet To Raise Funds For Your Organization

With its basic nature of having no limits when it comes to global reach

, the Internet plays a vital role for many organizations in the area of fundraising. In an almost lightning speed, many charitable or non-profit organizations got their names listed in different fundraising portals in a hope to become visible to contributors across the world and to raise more funds. Most of the organizations seeking donations have given up the traditional methods of reaching potential sponsors directly and have started concentrating on the online methods for more exposure and high returns. This new online method does not require high-priced tools or devices for them to get started. All they need is a personal computer with normal configuration along with a good net connection like the one offered by ATT Uverse Internet.

A new organization which is planning to start its online donation campaign may have some questions like, Is it really worth the gamble? Just how effective is online fundraising? And do we really get the benefits as described?

To begin with, let us see some of the most interesting benefits of online fundraising. The web has apparently given us a number of new conveniences, in the area of banking by providing us the ability to accept and make transactions from anywhere. Companies seeking donations do not face the traditional geographical limitations anymore. It is easier to contact friends, family, and supporters with no limitations towards where they live or how far they are. There is also a big chance of getting new donors from half-way across the globe, especially if the organization is listed in well known websites or donation portals. Its wide reach nature is the most important factor that attracts major non-profit organizations to step into the virtual world for their funding needs.

The power of the Internet also provides many organizations with a lot of options. For example, they can opt to do an online auction through eBay, sell e-books, or sell donated used books through Amazon. Some big organizations also choose to work with affiliate programs. This makes the funding process more systematic and profitable when compared to the previous direct campaign methods. They get paid by referring or promoting products of an affiliate merchant in their own websites. They do not have to sell, do an inventory, and be forced to get rid of unsold products. This method of using the web for donations can be initiated normally with a few dollars. Email account is free and there are some website hosting services that offer free hosting for non-profit organizations.

Signing up for an affiliate program may cost some amount, but the generated profit will surely cover the amount spent in a very short period. A website can also work as a powerful publicity tool. With stories and articles posted on the website, it is easier to reach massive number of people at a time. Information can be distributed through website does not require any additional expenditure like printing costs to have flyers, stickers, and printed newsletters. For a long run, websites are very cost-effective.

On the other hand, there are few things to be aware of when you decide taking your charity online. To be simple let us say that the extraordinary benefits come with some risky strings attached. Getting listed in a renowned donation portal, for instance, have a lot of competition. In a single directory, there are lots of charitable and non-organizations listed, all of which are vying for potential sponsors and donations. Therefore, the chance of an organization being noticed is shared with other similar organizations listed on the same website.

Though maintaining a website is relatively economical, it proves to be laborious for a non-technical person. For one, it should be regularly updated. It should always show new stories, news articles, and pictures. A neglected website sends a message of waning passion. It ceases to become a powerful tool and can actually drive potential sponsors away. Online fundraising also eliminates the chance of building a strong sense of relationship between organizations and donors. Partnership and camaraderie are now reduced to a virtual relationship. According to experienced fundraising consultants, the best way to ask for money is still through personal contact. In fact, it yields larger donations. Pounding on the keyboard still pales in comparison with looking someone directly. Though online fundraising works for some, it doesnt mean it fits everyone. Still, it is the charitable or non-profit organizations responsibility to find out methods of funding that will produce the best results for their cause.

by: Mark.D

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