Using Key Words To Help Your Social Networking

Using Key Words To Help Your Social Networking

Social networking has set its own standard of communications in the cyberworld. The simple word "followers", which could be translated as "fans", belies the incredible technology available at your fingertips. Market studies, consumer analysis, communication routes, all are done automatically by each of the social networking sites you employ. You can touch a spot on your iphone and find out how many people talked about your upcoming concert today using a silly-sounding thing called "Twitter". Several articles in this series have described how to use Twitter to help with your social networking. Here, you'll learn the importance of tag words in your internet marketing.

Key Words And Pharases

Key words are usually one or two words describing your product. Sometimes, it may be an entire phrase. Think of Key words as the words you type in on your search engine to find information online, such as: 4th president of united states. That's a tag phrase. You may notice there is no capitalization. Search engines now are more sophisticated, and keywords don't always have to be case sensitive. The search engine will bring up a page with the first 10 entries it deems as the most useful for answering your query.

Build A Key Word Directory

The next thing for you to do is build a directory of key words, keeping in mind to include singular and plural forms of your key word, just as you've seen in this sentence. This will help with SEO, or Search Engine Optimization, which we'll talk about later. For future use, it's a good idea to start a spread sheet listing all of the key words that relate to your product. Also consider misspellings and punctuation errors when developing your key word's (see what I did there?) This is simple marketing. Once again, it has to do with SEO. Just remember to include any word, combination of words, or short phrases that someone might type in looking for your product.

Using Key Words

You'll want to put the key word in the title of your article and include it in the first paragraph of your article. Most quality websites' use of the keyword comes to about 2% of the word count. That will keep it from being distracting and annoying. You've probably read articles that just made you want to scream at the writer key word because the key word randomly just throws key word into every key word three words of the sentence key word. That's another SEO thing, and is used a lot by spammers. You don't want to do that, because it will just make people mad. They'll stop following you on Twitter, unfriend you and your product on Facebook, and generally shun you on all of the social networking sites.

A little more on using key wordshave you ever noticed when you do a search, that the title of the article or site come up, and it has a short description under it? That's called a meta description. It's usually under 60 characters, and should contain the key word. You need to use your keys judiciously and make sure they make sense in context, so that when an SEO shows your keys, it gives the reader a little bit of information. Keep them coming, and you'll sell your product.

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