Using Large Format Graphics to Make Your Dealership Image Classy
Now that dealers are finding it difficult to attract new car buyers
, by making small changes to the look and feel of their dealerships they can dramatically change the buying experience of their clientele. We have talked in a previous article about the effectiveness of using vehicle wraps and graphics to market and advertise your dealership in your community, but what can you do to change the image of the showroom once the customers drive onsite?
In fact there are many options that are available to new and used auto dealers to make the dealership more customer friendly using large format graphics and digital messaging. Creating a customer-centered environment to help customers imagine their new car and generate a positive buying experience is easy to do. This retail branding is a powerful marketing tool used to create the desired retail environment to maximize the shopping experience. There are many interior and exterior graphics dealers can use to enhance their retail brand, and this article details several options.
Interior Graphics
The graphics on the inside of your dealership are critical in creating the environment you want for your customers. Dealerships can have an unappealing or even threatening environment; as a savvy dealer, it is your job to craft an environment for your customers that is inviting, open, and friendly, thus creating a positive buying experience for them. This way you will set your dealership apart from the other dealers in your area, giving you a competitive advantage. You have control over the environment of your showroom.
Excite your clients' imaginations by setting the atmosphere of your dealership with dynamic pictures of cars, scenery, and satisfied car buyers. Our experienced designers can take your graphics and enhance your dealership image with your product offerings. Some of the options for interior graphics include wall murals, desk graphics, floor graphics, and stanchion signs. All of these graphics options can be used individually or in conjunction to craft your message and influence your buyer.
When walking around your dealership, what spaces do the customers regularly visit and see? For example, don't miss the opportunity in your service and parts areas to engage your clients. Many times these clients have purchased a car from you and you have built a relationship with them over years of service. Give them a nice waiting experience to increase their positive feelings for you dealership when they buy their next car. It doesn't take much to make all their experiences with your dealership positive ones. You will gain a client for life.
Exterior Graphics
When you are creating your selling environment, it must start when the client drives onto the lot. Start the transformation with graphics on the outside walls, windows, and vehicles. These are large areas that can highlight your message and capture potential clients.
Window Graphics Large see-though graphics that span a bank of windows can generate billboard size photographic imagery and compelling messages. Typically these are see-though so you can see out without any distortion while form the outside you see the graphic. In the past, sign painters would be hired to render exciting words in loud colors to entice buyers to come in. However with our new see-through vinyl technology, using jaw-dropping, vibrant technology this space can add more value through digital dynamic graphics. If you have a blank exterior wall, this space can provide additional graphics to showcase a new launch or key messaging for short or long term use.
Vehicle Door Side Ads Door Side Graphics provide clear and effective advertising for new and used vehicles. Highlight Fast Facts, Cost Savings and Discounts with door side graphics. Eye catching custom graphics are legible from across roads and highways.
In the current economic environment, you need to step up your competitiveness and become a savvy and classy dealership to maximize your sales. Partnering with Capital Wraps can give you that competitive edge to transform just customers into loyal, and repeat clients who will tell others about their great experiences and build your dealership's reputation. Car dealership marketing has never been more critical; choosing from the many options to transform your space with eye-catching graphics can provide the edge you need to thrive.
Using Large Format Graphics to Make Your Dealership Image Classy
By: John Jones
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