Using Microsites To Market At Christmas
Are you considering one or more microsites to promote your affiliate products at Christmas
? A microsite is a great way to feature a specific affiliate product offered amongst a host of others on your main website. However, throwing up a microsite without planning will not garner you those extra holiday season sales.
Let's look at what a microsite really is as applies to products you promote through affiliate programs. A microsite is a web portal that you design around a specific affiliate product. You may promote all of an affiliate parent's products on your primary website. With your microsite, you focus on promoting one product only.
Your goal is to give this product its "fifteen minutes" (and more) of fame. It's their show; they're the star of this microsite. Therefore, all of the content writing for this microsite focuses on one purpose. This purpose is to get people to buy this particular product.
Consider the following important point when designing your microsite for Christmas. Make your microsite complementary to your main website. Have text and graphics promoting the featured product on your microsite match text and graphics promoting the product on your main site. Your customers will feel they're having a seamless experience as they migrate from home site to microsite.
You don't have to rely on your main website only to get people to your microsite. You can send people to the site via blog posts you write promoting the affiliate product. A banner or text ad can link directly to your microsite. You can include the microsite address on offline promotional material you hand out promoting the affiliate product. These could be brochures and postcards.
Article writing is also a great way to promote a microsite. You engage in article writing on topics related to this specific affiliate product. You then proceed to distribute your articles using a quality content distribution service. Within each of these informative articles is a link to your microsite.
With this article marketing strategy, your microsite links spread throughout the Web. The article submission service gains you extensive exposure crucial to driving pre-sold traffic to your unique microsite. Those readers who found your article enlightening are apt to link to your microsite to gain even more information. This is especially true during the holiday season when consumers are comparing product options.
How do you encourage sales at Christmas on your microsite? You, encourage sales through quality content writing that highlights product benefits. You also encourage sales through making the entire microsite experience an enjoyable one. Consider employing the following on your holiday season microsite:
A Seasonal Home Page
Get into the mood of the season with a home page decorated for the holidays. Make sure it's classy and attractive, not tasteless and tacky. Wish the best of the Christmas season to all who visit your home page. Offer them a quality product and clear navigation tabs to a page or two giving full details on the product.
Your Detailed Information Pages
On those couple of pages, offer as much useful information as you can about the affiliate product. Include expert opinion, product reviews, and customer testimonials. Managers of affiliate programs can provide you with these and additional information concerning their products. The key is to have excellent information on these pages to promote buying decisions.
Include Links on Every Microsite Page to the Transaction Page
Make it easy for your microsite visitors to do their holiday shopping quickly. They may decide on your home page that they're ready to buy. Have a link on that page so they can proceed with the transaction. In this way, they don't have to navigate through the other pages to get to the buying page.
Have a Transaction Page That Solidifies the Deal
Your microsite transaction page must succinctly summarize "reasons to buy" to encourage those unsure about buying. They may arrive at this page almost sure. However, that final click to seal the deal may not happen. This is your last chance to promote the benefits of buying your product.
Microsites work well at Christmas. You promote all products on your main website. You do this while providing links to microsites and products just right for the holidays. Your main site serves your niche market in general at this time of year. Your microsites focus on select sub-groups of that niche interested in particular products.
Consider one or more microsites to promote your affiliate products at Christmas. Get working on them now if your time and budget allows. Use your main site, blogs, and other avenues to drive holiday season traffic their way. Reap the extra sales that can result from microsites at Christmas.
by: Carol Palmatier
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