Using Pop Up Displays To Promote Your Real Estate Venture

Using Pop Up Displays To Promote Your Real Estate Venture

Promoting a new real estate development requires well-presented information and strong salesmanship. Whether you are focusing on development of leads amongst people who come to see the development or whether you are traveling and making pitches on the go, table top displays and pop up displays may help you save time and hassle while making a strong first impression.

Why Table Top Displays?

Real estate ventures are one of the best candidates for marketing through table top displays because they are best poised to take advantage of portability. A tabletop unit is highly mobile; it can be set up virtually anywhere and requires just a few minutes to be fully functional. Although many businesses see an advantage to that, few businesses use it like a development. As a developer, you will likely have an office or showroom which will be the starting point for prospective buyers. They'll want to learn about the different floor plans you offer and possibly even consider further details on the first walk-through.

Table top displays are a solid way to communicate this information. People can browse at their leisure, and you can use as many exhibits as necessary to communicate your point. You can include samples of wood trim and carpeting choices right on the board itself, or organize a diagram board comparing the different home layouts. The information is centralized, and keeping it sorted for easy reading is simple. In addition, if you want to bring all your samples to a local housing convention, you can simply fold everything up and transport it as-is. Many developers recognize that these pop up displays can be money saving, but few are expecting the way they simplify travel.

The Importance Of A Unified Setup

The best thing you can do when designing your banner stands is to ensure that every element works together with all other pieces of the display. In your development office or in the model home, you'll almost certainly have an entire room dedicated to the various floor plans and other options. You've got a lot of information to show, and you'll want to do it across multiple pop up displays. When many companies enter the design phase, they actually create mock-ups of the entire setup before they purchase anything. Each piece might look excellent on its own, but become overpowering in a group. Testing the full display ahead of time prevents unexpected problems and costly mistakes.

The Strongest Companies Combine Flyers And Pop Up Displays

Your exhibits provide the initial information and act as a talking point while you're showing the home, but it's the flyers and other pieces of information you hand out that will really drive the sale. Few people will buy a home on the spot, so you need to offer them lots of literature to take home. Your exhibits will make a good impression while they're in the model home, but unless they take notes, they'll need something to refresh their memory when they return home. At a minimum, you should have an informative pamphlet on every model type you offer. It should include a floor plan, trim options, and possibly even a price range (depending on what type of market you're in.) Additionally, you should have a brochure advertising community amenities and another discussing trim options and possible customization. By combining informational brochures and strong exhibits, you can ensure that your company shows well in a model home or at a trade show.

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