Using Pop-Ups In Online Marketing

Using Pop-Ups In Online Marketing

Using Pop-Ups In Online Marketing

Pop-Ups (Pop Up Ads) are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. Pop-ups are generally new web browser windows to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well.

Although pop-ups are generally considered as a nuisance and are not liked by many internet users, there are quite useful provided they are used in the right way. The follow article defines how pop-ups can be used in internet marketing in a way that they do not result in being a nuisance for your customers.

Use 1 Pop-Up Window

Make sure that if you use pop-ups that you have only one window showing up as opposed to the numerous windows that are opened in many sites. This is very annoying.

Make the Pop-up Closable

Allow people to easily close the pop-up if they want to by displaying a close sign. Do not such things as disabling right click and what not. If you have no way of closing the window, then the customer will not like it.

Good Design

Design the pop-up just like you would any other form of advertising. Make it so that people are attracted to it and so that the maximum number of conversions occur. Make the pop-up useful; useful in a way that is helpful to the customer.

Experiment and Analyze

When you make use of pop-up windows, make sure that you analyze the result as well as test them out to see whether having a pop-up is useful or not as well as deciding what type and design of pop-up is best.

Pop-up Blocker

Use pop-ups that are inline or that open when the user clicks on them. This is because many people make use of ad blockers and pop-up blockers. Additionally, you can also display a message that states the user has to disable the pop-up blocker to see the message.

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