Using Promos As A Gift-with-purchase To Spur Sales

In a less than optimistic economy, individuals tend to keep a close eye on their spending habits

. Consumers have less disposable income and try to cut back on expenses a variety of ways. No longer do people go out to dinner every weekend, nor do they mindlessly spend a fortune on lavish vacations. In an effort to save money, individuals have begun to pack their lunch for work, wash their own cars, and cut their own lawns. People are looking to stretch their income as far as it can go by spending the majority of their money on basic functional items. This consumption trend has led individuals to neglect certain industries that provide consumers with discretionary items as opposes to essentials.

Companies in industries that offer items not necessary for survival often face harsh times in a downward trending economy. This could include companies in the cosmetics, hospitality, or clothing industry. Businesses in those categories rely on individuals having extra cash to splurge on the products or services. When money is tight, these indulgences are the first type of purchases consumers stop making. As a result, companies in these industries must put in an extra effort to attract individuals with limited budgets. Companies achieve this by convincing customers of the value that they are receiving from the product or service.

One way for businesses to convince customers that they are spending their money wisely at is to use promos as a gift with purchase. Although free giveaways can appear to be a counterintuitive approach to making money, the giveaways often generate more money than the free item costs the company. However, the prospect of giving away free items intimidates even the most experienced businesspeople. Rob Frankel, a business columnist and consultant, says "It took me a long time to learn how to give away more than I was initially comfortable giving." However, after experiencing the positive effects of the giveaways, he says, "I only wish I had learned it sooner."

There are several strategies that a business can use to give away a promotional product as a gift with purchase. Businesses can chose to give away a new product as promo giveaway to all customers with a purchase. This approach gives customers exposure to a new item without requiring them to pay for it. For budget conscious shoppers, this removes the hesitation that would come with spending money on a new product. Introducing individuals to a new product increases the likelihood that the individuals will purchase the product in the future and become loyal shoppers of the brand. Additionally, the free promotional product also serves as an advertising tool for the company since it displays the company name. This type of brand exposure grads the publics attention more than traditional tv or internet ads that inundate the minds of consumers each day. Also, promotional products deliver an amount of authenticity that traditional media cannot imitate. Since promotional products are used by real people, rather than an impersonal actor on a commercial, consumers are more adapt to trust that the product is of satisfactory quality.

The benefits associated with giving away promotional merchandise with purchases can spur your sales and well as your loyal customer base. Regardless of the economic environment, everybody likes free stuff.

by: Miley

POST COMMENT

Generating Sales Leads Via Cold Calling: Is It A Good Idea? Why Your Company Is Missing The Best Sales Talent How To Increase Sales And Make More Money Turbo-Charge Sales Of GPS Tracking Devices With 2 Way Or SOS Calling How To Source Wholesale Products To Sell On Ebay Floorcoverings Sales Via Key Retail Formats In Denmark To 2013 - Aarkstore Enterprise. Floorcoverings Sales Via Key Retail Formats In Egypt To 2013 - Aarkstore Enterprise. Floorcoverings Sales Via Key Retail Formats In Finland To 2013 - Aarkstore Enterprise. Floorcoverings Sales Via Key Retail Formats In France To 2013 - Aarkstore Enterprise. The Roles Of Sales Managers At Conferences Floorcoverings Sales Via Key Retail Formats In Germany To 2013 - Aarkstore Enterprise. Floorcoverings Sales Via Key Retail Formats In Greece To 2013 - Aarkstore Enterprise. Floorcoverings Sales Via Key Retail Formats In Hong Kong To 2013