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Using Salesforce Surveys to Energize Your Sales People and Increase Sales

Using Salesforce Surveys to Energize Your Sales People and Increase Sales


Salesforce Surveys Identify what You Need to do to Achieve Breakthrough Increases in Sales:

Does your company want or need to increase your salesforce performance? Not sure where to start? Or have you been spending money doing things that aren't generating results in terms of increased sales?

Salesforce Surveys -- The solution for increasing salesforce performance and significantly increasing sales:


Conducting a salesforce survey / salesforce opinion survey is a low cost and highly effective way to gather comprehensive anonymous feedback from your salesforce about your company's sales environment and the barriers that are keeping them from selling more, much more.

If your company is like most other companies, there is a wide difference in sales dollars and volume between your top and bottom performing sales people. Some of the products and/or services your company is selling are probably not selling as well as you expect and need them to sell. What are the causes for poor sales and what can be done to increase salesforce performance and overall sales? Salesforce surveys can provide the answers to these and other important questions.

Salesforce surveys gather information and insight from your sales force about the following and other issues affecting sales force performance:

Salesforce perception of company image

Marketing effectiveness

Sales culture

Salesforce empowerment

Identifying barriers to sales

Sales meetings

Sales cycle problem resolution

Product & service quality, reliability & pricing

Sales management communications effectiveness

Salesforce recruiting, selection and hiring

Salesforce on-boarding

Salesforce orientation program

Treatment of salesforce

Salesforce reward and recognition

Sales & product training availability and effectiveness

Sales tracking process/technology effectiveness

Sales performance feedback and sales mentoring effectiveness

Salesforce satisfaction with sales compensation and benefits plans

Satisfaction with development & career opportunities

Sales goals

Adequacy & effectiveness of sales tools & technology (laptops, smart phones, etc.)

Sales programs

Customer awareness of and satisfaction with products & services

Customer service effectiveness

Sales support from sales management

Fairness in distribution of sales leads

Availability / adequacy of sales prospecting information databases

Administrative sales support

Likelihood of salesforce staying with the company for the foreseeable future

Willingness of salesforce to recommend company to friends/relatives for employment

Your sales force will appreciate a salesforce survey / salesforce opinion survey:


The reaction of sales people to salesforce surveys is very positive. Sales people appreciate being asked their opinions on issues that affect their ability to sell and make money. Conducting a salesforce survey sends an important message to the salesforce that management wants to hear their opinions and that management cares about their success. Management's decision to conduct a salesforce survey also raises the salesforce's expectation that sales management will take action based on the survey findings.

Achieving Results Taking action on salesforce survey findings:

Salesforce surveys provide information and insight for the salesforce overall and sorted by region/location/department and other salesforce demographics (e.g. years of service, gender, etc.). Sales force survey executive summary reports include detailed analysis of the survey data, a summary of the survey findings and recommendations for improvements to increase salesforce performance and sales.

Results are achieved by creating and executing a sales force survey action plan that focuses on the issues identified by the salesforce survey that need improvement. Depending on the findings, actions might include dealing with an ineffective local sales manager, providing better technology for use in the field, more and better sales and/or product training, strengthening certain products and customer service, changing sales compensation, better salesforce recruiting, etc. The greatest benefit comes from conducting sales force surveys annually to track progress and to identify new problems and opportunities surfacing during the recent year.
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