Another way to build up reputation management is link building. If you have noted, the negative reviews spread out by linking to each other. You can apply the same dynamics to channel out the positive content. The online reputation management experts should link the positive content with credible links and websites. Authentic information and content always drives the point home. Keep working on providing information to the users that they will make use of. When you provide them with what they want to know, they will cease to rely on indigenous sources for their information.