Using Seo To Target Your Geographic Area

There are a lot of different ways that you can approach SEO when you're trying to get a new website to perform better

. It is not always just about focusing on keywords that are related to the industry or niche that the site is devoted to. In fact, many find that by thinking outside the box a little bit, you can actually end up getting better results for your site, and ultimately your business, by thinking in terms of geographic, rather than niche related, SEO. By giving your search marketing local focus, you are going to help your site bring in the visitors who are looking for your type of business in the area. Especially in the cases of sites which are representing a physical business, this is often a much more useful visitor ultimately than one who might be on the far side of the globe instead.

When a website is promoting a local business, the goal is very clearly to not just concentrate on driving traffic to the site. Ultimately, the purpose of the website is to help the business be more profitable. It does this both by selling products or services through the site, but also through letting people know about the local business itself.

Local search is a very profitable way to promote a site. The technologies that people use to locate businesses in their area are generally those that will produce results based on effort that you put into promoting your business online based on its geography. Using local internet listings like yellow page searches, map search feature, and mobile based searches are all examples of where you could be getting more visitors to your business if you emphasized geographic SEO slightly more in your business.

The good news is that it doesn't take a lot of effort to get your site ranking better in geo searches. One of the things that you're going to be sure and want to do is to claim any of your listings in features like Google maps. With some services you might have to pay for this, but at Google, the most widely used of course, you can claim your listing for free, which means that you can then also update it and make sure all the information contained in it is correct.

From an SEO stand point, link building remains important, but with a local focus you want to look at some specific types of link building. The ideal links that you want to build in order to increase your local SEO rankings are those which come from directories of local businesses. The link shouldn't just be about having a URL listed, but it should be listed in the directory along with your full address and local phone number with area code. With all this information, the link should count for more in Google's eyes when it is ranking your site based on its location. The perfect example of the type of link that you want to be focusing on would be one coming from the local yellow pages listings.

by: Rich Reese

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