Using Social Media In Maryland Website Design:what Facebook, Twitter, And Youtube Do For A Website

Over the last few years, the growing popularity of the internet has been responsible

for the rise and fall of many companies, notably Barnes & Noble not being able to touch Amazon, Netflix dominating Blockbuster, and Skypes services valuing approximately $2.5 billion total as of last year. No one can deny the internets affect on business models, and now, Social Media is changing things up again. The internet is enormous, and with no way to read every blog, page, or post no matter how valuable the information, businesses are relying on social media to add visibility to websites, provide links and traffic, and to achieve web success. Coupled with traditional SEO, these efforts are worthwhile.

Social media, when incorporated into website design ensures that your website doesnt remain static. The future of Social Media is still unclear but the rules are already changingwe encourage you to establish a social presence on the web and not get left behind.

Lets take a look how Twitter can help your website. Zappos.com owes their success to their Twitter presence, which drives organic search performance and has assisted them achieve excellent customer service as well as a high volume of sales, pulling in approximately $1 billion dollars last year. Sales aside, Twitter is useful in that it can help direct peoples attention to good things about your business. What do you want people to know about you? You can develop your public image and the way youd like to be viewed in the public eye. For Twitter success, give advice, post blog posts, pictures, and any other information you perceive as interesting. Use Twitter as an opportunity to share an important side of your company, the human side. You can use Twitter as social media value for human connections. Twitter can also help with business development, if the majority of your prospects are online, and can even cause the meeting of great minds, providing daily learning opportunities. That is, if youre following the right people.

Facebook has grown into a powerful tool for businesses. When used correctly, Facebook can direct your website, business, and brand to the target audienceyour existing and potential customers. Facebook pages serve as part of your identity on the internet. You have the opportunity to carefully cultivate a profile, image, and brand and then present it to individuals who can then friend you if interested. If so, your information will be shared with their friends. You can show images, videos, company information, and even choose applications and other customizations to personalize your page. Advertising is gold on Facebook. Youve got the opportunity to select and specify the demographic youd like to show your ad to, then display your ad content directly to that targeted audience. Use Facebook polls to ask for judgment and reviews and discover the opinions and information you deem necessary for your business. Facebooks business tools are still a work in progress, though.

Many small businesses (and larger ones as well) have discovered the value of YouTube. YouTube is free, easy to use, and has a huge audience behind it. YouTube is a fantastic marketing channel for any business. For your companys YouTube account, take the time if possible to customize your YouTube channel and distinguish your company and your companys image. Use their looks, branding, and colors to achieve a unique look. Interact with other YouTuberscomment on websites, friend people, engage in dialogue with others. Keep up to date on current related videos.

Group together content for easy viewing and create relevant playlists. Youll be helping your viewers find the content they need. Tag your videos mindfully and provide descriptions that are relevant. Tags should be on point and SEO friendly. YouTube makes it easy to promote videos anywhere! Link them around the web, to your blog, website, or any other platform. Upload new videos, keep on top of comments, accept or deny friend requests as frequently as you can.

When used correctly, social media can change your business.You can learn what your consumers are saying about you online, communicate with customers, receive valuable feedback on products, personalize your company, share information, and build a customer base thats enthusiastic about your product. Social media is important because the power is shifting into the hands of the consumers, who are blogging, tweeting, and posting videos of what they learn, see, buy, and do. Get involved or youll have to play catch up later.

by: Erica Ronchetti

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