Using The Google Webmaster Tools -101

The Google Webmaster Tools- 101 is a free kit provided by Google which plays the

very crucial role of improving your websites visibility and search engine ranking. This tool is vital for improving your digital marketing strategy. Using the Google Webmaster Tools -101 is not difficult. It can also be a useful tool for a digital marketing agency or a digital marketing consultancy. Below are some of its features:

Signing In

To register in the Google Webmaster Tools, all you need to do is visit their homepage and enter your name and other details in the section provided for this purpose. You will require a Gmail account to do this. If you get stuck in the process, just click on the Help menu and enter your question.

Trouble shooting

This section will show where there are broken links in your website. In digital marketing, it is important to have a highly navigable site. Statistics that indicate your visibility on the net will also be displayed.

HTML Suggestions

This section lets you view the Title Tag. A good title tag improves the navigability of your site. Make sure your tag has 2 or 3 keywords in it. You should try to make your tags as relevant as possible and avoid redundant tags. You can also get good digital marketing tags from Adsense.Digital marketing consultancy firms can also help in this.

Your Site on the Web

In these sections, Google offers you suggestions on the keywords that are the most relevant for your website. Although these are largely important, they are not exhaustive and you can still include other keywords of your choice that you feel are important. They should be as relevant as possible to your digital marketing strategy.

Search Queries

This section provides information about the overall performance of the keyword on your website. Information on each keyword is displayed and you can use this to improve the relevance and attractiveness of your website to your visitors.

Links to your website

The importance of good links to your site cannot be overemphasized. You should use this information to improve the content of your website by placing more emphasis on content that generates good quality links. Links from other sites with similar digital marketing strategies are great for your site.

Site Performance

This section is the last in the Google Webmaster Tools-101 and is located under Labs and gives you information on the speed of your website. Be on the look out for plug-ins such as flash players that can slow down your site. A good digital marketing agency should provide guidelines on how to improve site performance.

by: Qudos Digital

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