Using The Latest Technology To Show Off Your Trade Show Exhibit

The world is increasingly virtual, and your trade show exhibit attendees expect nothing less from your booth

. An increasing number of companies are observing significantly higher lead generation after integrating technology, and more are expected to gain the advantage. Although investing in technology can sometimes be expensive, there are many reasons why trade show displays can benefit from an increased technology presence, no matter how non-tech the trade show exhibit itself may be.

Why Trade Show Exhibit Media?

If you are trying to emphasize a new product that does not require a TV screen to function, it might seem counterintuitive to include one in your trade show displays. However, there are many ways that a TV or similar media element can be incorporated and actually used to highlight a new product that has nothing to do with technology. If you are promoting a computer program, television series, hardware element, or anything else that benefits directly, the possibilities are even wider. Consider displaying clips on your screen, or highlighting a great moment from your new game. If you are appealing to a gamer population and have a demo available, consider hiring a panel of great gamers to be seen playing your game with their screen mirrored on large TVs high above your trade show exhibit. A trade show exhibit that uses techniques like this turns heads from across the exhibition grounds.

Using Motion To Capture Attention

No matter what you are promoting, placing something with a moving part on your trade show displays will automatically boost your lead generation. It is human nature to follow something that we see moving, and it continues to hold our attention longer than most other attractors would. In general, a moving object also impresses itself upon the visual memory more strongly, meaning that people who even simply glance at your exhibit are more likely to remember it above others.

Thus, when you place a TV or other motion device atop your display structure and just beyond head level, you are catching the glance of more passersby and increasing the likelihood that they will remember you. Avoid wasting the use of a TV by placing it in a location that cannot be seen easily from at least 10 or 20 feet away. Remember that the hall will become crowded once the exhibition opens, and a TV must be visible above the heads of the crowd in order to have an impact.

What To Display On TVs Mounted At Trade Show Displays

There are many options available to show on your TV, and the choice is ultimately up to you. Many companies will choose a zooming view of their product with some stylized color choices added for emphasis. This can be particularly valuable if your product cannot be present physically, is still in development, or is too fragile to be handled. Avoid showing a mere slideshow of images on the TV. Though a moving image attracts attention, it does not have the same impact as a movie or video, and it will not hold focus as readily.

Once you begin to integrate technology into your exhibits, you will notice a greater crowd and the generation of more leads. People love to see the latest, newest thing - especially at an exhibition.

by: Chris Harmen

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