Using Twitter To Promote Your Blog

If you have a brand new blog, you know that the only way that you are going to get readers is through promotion

. Make no mistake about it, while SEO is important, and keywords are important, promotion is what will ultimately be responsible for driving a fair amount of traffic to your blog.

Social media is quickly becoming a force that those who are working online must learn to accommodate into their marketing plans. While sites like FaceBook and LinkedIn certainly offer opportunities for promotion, Twitter has a broader audience and therefore should not be overlooked as a source of traffic. But the problem is how to use Twitter to promote your blog? You have several alternatives available to you, and here are some of them:

A) Automatic posting of new blog posts - You can use Twitter to automatically post your newest blog posts directly to your Twitter account. These automatic postings will then go to your Twitter feed and will help draw your attention to people who are reading your Twitter accounts. These automatic postings will be sent out immediately after you hit the "publish" button on your blogging dashboard.

B) Create and shorten links - You can attract traffic to your blog by making use of a URL shortening tool and by having a list of your titles and shortened links and posting them regularly to Twitter. As you gain new followers, they will see your older blog posts and allow you to call attention to all of your blog posts. Rotating your blog posts through Twitter can help drive new and regular traffic to your blog.

C) Blog URL - You can use Twitter to place a single link to your entire blog. Doing this will allow potential readers to find your main blog page and may encourage them to browse through your blog to read your posts. While the individual posts will likely attract more attention, this is still a valid way to promote your blog through Twitter.

D) Category promotion - Working on the category selections for your blog is time consuming. To make the most of this, you can Twitter your individual categories directly to your Twitter account. This is extremely useful if your Twitter account is aimed at a particular audience.

E) Older post promotion - Take a look at your blog archives and see when the older blog posts were posted. You can send out a Twitter ping promoting posts for an entire month by using Twitter to ping them.

Summary

There are many ways for you to take advantage of the opportunity to market your blog and promote through Twitter. Promoting through Twitter can help you drive new traffic, increase sales and more. Don't overlook the power of Twitter for promoting your blog.

by: Pilar Torres Wahlberg

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