Using Video to Improve Your Social Media Marketing

Social media marketing is an important aspect of doing business on the Internet in today's world

. In fact, the use of social media marketing can bring you substantial sales increases. Recently Sony announced that through Twitter they had increased sales by over $1 million. Dell announced last year that their presence on Twitter accounted for $3 million dollars increase in sales.

Of course these are well known brands that people already know. How does the average Joe utilize video to get their brands well known? You can't afford the big media buys that Dell and Sony can afford. So how do you get your brand in front of millions of people? Social media marketing.

Facebook, YouTube and MySpace are just a small number of mediums for this kind of marketing and you have probably seen some good examples of successful marketing tactics on these sites. Certainly the recent Old Spice Campaign is an excellent example.

There are a number of reasons the experts feel video can help profits with the most prevalent being that people are more prone to purchase from other people and brands they are familiar with and feel they can trust. Video can help bring that familiarity.

While one video is a great start to a social networking campaign it will not be enough in the long run. Instead, a series of videos will improve your bottom line pretty quickly. The series can link from one to another such as part 1, part 2 and so on. Alternatively, creating multiple videos that are on the same topic but are not incorporated with one another is also a good way to get your brand known.

Video for social media marketing works well for just about any product on the market; whether it's an online service, physical product or consulting services that you are promoting, videos will do the trick. Even affiliates can make a lot of money using videos to sell the products they might be promoting. The bottom line is that no matter the service, the brand or the company, anyone and everyone can benefit from using video for social media marketing to improve profits and recognition.

Creating the media needed for such marketing can be accomplished in a few different ways. Some allow complete creativity while others maximize efficiency. Animoto and Beema are just two such examples of services that can help you create video very quickly.

Beema's animation service is certainly the most efficient in terms of getting a video made and into one's social stream. The whole process soup to nuts can be accomplished in seconds. Beema is also very flexible in the creativity you can apply to the characters you can animate. Essentially they can animate almost any logo, brand, product, animal, avatar you can imagine.

Most of these sites are free so you can easily give it a try. If you are measuring traffic on your site as you should be you can easily see if video improves your click through and sharing rate on your next article or blog post.

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Using Video to Improve Your Social Media Marketing

By: churches kouri

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