Using Viral Marketing To Promote Your Website

Viral marketing is a powerful way of promoting your website as it takes your efforts

and multiplies them without having to pay a huge sales force to sell your products. As you use viral marketing the effect of your marketing will multiply exponentially and bring many more visitors to your website, and hopefully more sales.

Using Viral Marketing E-Books and Software

The most common tools when it comes to viral marketing are e-books and software. You can insert your website ad into these so that when people receive your e-book or software they can visit your website. Allow people to download the e-book from your website but then encourage them to pass it onto their friends, family, website visitors, etc. and this is where the viral marketing begins. You give the e-book or piece of software to a few people who then take it and pass it onto a few more people and each time this is done the reach of your marketing expands exponentially.

Joint Venture Giveaway Websites

A good way to promote your viral marketing product is to join Joint Venture giveaway websites where you can share the link for people to get your product. Then have many other contributors (to the joint venture give away) join you in promoting the single website and so get more exposure. Many webmasters have used this successfully to build their email list and it is also a great way to start a viral marketing campaign as many of the people who download products from these giveaway websites are people who want to pass them onto their website visitors and know how to promote a site well so can greatly increase the exposure of your product and website.

Use Tell-a-Friend Tools

In the past tell-a-friend consisted primarily of emailing the details of a page to a friend; today you can encourage your visitors to do it this way or use Facebook, Twitter, etc. to tell their friends. To maximize your viral marketing it is a good idea to use all these tools so that those who want to email the page to their friends can do so, those who want to share it on Facebook or Twitter can also do this. Encourage your visitors to share your page by making it interesting and informative and something that they would enjoy passing onto others.

Allow People to Give Away Your Newsletter

If you are sending subscribers a newsletter, then encourage them to pass it onto their friends. Inside this newsletter tell people who are not already subscribed how they can sign up at your website and give them plenty of interesting information that will give them incentive to sign up for the newsletters.

Viral marketing explodes your internet marketing by taking a small marketing effort on your part and multiplying it exponentially as people pass this onto their friends, each time making the circle of your marketing reach larger and larger. There are a number of different viral marketing tools you can use such as viral e-books and software, viral newsletters, tell-a-friend tools and Joint Venture giveaway websites to promote your e-books or software.

by: Ivana Katz

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