Using Web Analytics – Why is it important?

Author: Jay Mann

Author: Jay Mann

How many visitors have you had to your web site today? Where (geographically) did they come from? At what time did you experience your heaviest traffic? Was your website accessed through a referral site or a search engine? These are the questions that you as a website developer/owner/operator should be asking. If you are simply seeking to improve traffic, or you want to determine how much to spend on advertising, web analytics are crucial. An excellent example of how useful a good analytics system can be is with e-commerce. If a website sells eggs at $40 per barrel, the webmaster can use analytics to determine if the people clicking on the sites ads are buying the $40 barrels of eggs. If he determines that the people coming from the ads are buying 10 barrels a day, he knows that the $200/month he spent on ads is definitely working out. He can then buy advertising more confidently and determine what percentage of his profit should go towards advertising. Answering the who, what, when, where, and why of those individuals accessing your site is also of critical importance. Through the proper use of web analytics you can shape and mold your business into an on-line power house and compete on any level. Let us use, for example, the simple statistic of traffic. After several months of following the web analysis of your provider on traffic you notice that visits to your site are highest in the middle of the month versus the beginning or the end. However, during the month of October you notice very little traffic at all. You begin to study and realize that you must be doing something different. You suddenly realize that during the previous months you had a radio ad that was running that you had cut because you felt it was not generating enough traffic. You quickly call the radio station and secure an open slot for December! This is one example of how web analytics provide a useful tool in the development and maintenance of your users. Using analytics can grant an easy edge over the competition, it is oftentimes overlooked and considered as a nice graph to look at. Those who concern themselves with the true understanding of these stats and apply them to their bottom line will find their sites much more effective. Do not underestimate the power of your web analytics. Use them to steer your on-line presence. You will be happy with your improved results! About the Author:

Lytico makes complex SEO features easy for everyone to understand. Increase website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more. For more information please visit us at: SEO Software, Search Engine Promotion

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