Using Webcasting Solutions To Make Ir Calls Over The Internet

In the last decade, the growing influence of the Internet across the world and the

advancements in virtual conferencing technologies has been harnessed by companies to streamline the communication process. Now, all organisations based across the globe rely on a sound communication infrastructure to interact with their key audience. Webcasts have been at the forefront of this growth as these can be accessed in real time as well as after the event is over, thus extending their reach. Firms based across India can make use of this Internet-based communication solution to conduct Investor Relations (IR) calls involving periodic financial results in front of their investors and stakeholders.

An IR webcast is a sound communication tool that allows users to present information, including multimedia content, audio clips, videos, files, Excel sheets and slideshows. Through such content, the presenters can easily provide the details of the financial condition of the company over a given span of time and compare it with a preceding period. This solution will help the users to inform up to 30,000 live viewers about the financial status of the company. With enterprise grade security, the users never have to be concerned if the data they share in the webcast will be accessed by unauthorised parties as the security protocols will keep out all unwanted parties.

While hosting an IR webcast, the presenters can use the interactivity tools like live polls, audience surveys and Question and Answer (Q&A) sessions. Through these features, the presents can conveniently answer all the questions put up by up to 2,000 attendees in real time. On the other hand, they can also upload a pre-recorded presentation in the IR webcasting platform which will be relayed at the time of the event itself.

The Investor Relations webcasting solutions available in India today come with a host of features that help the users understand the reaction of the audience towards the event. Detailed tracking and reporting as well as free on-demand archiving are two such features and are deemed to be beneficial in comprehending the audiences response. Social media integration, which connects the solution with platforms like Facebook and Twitter, is another important feature as it shows that the audience supports the IR Calls on informal medium of communication as well.

With increase usage of handheld gadgets like Smartphones and tablets in India as well as the implementation of reliable 3G networks have given rise to the application of such devices for webcasting. Therefore, users can view a webcast at the touch of a button by downloading the requisite app for their device. On the other hand, desktop users can simply open a browser window to view the same, with ever downloading any additional plug-ins. This way, all users can enjoy the same experience while viewing the IR call webcasts.

by: Mark voucher

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