Using Your Blog to Build a Platform

Media Coverage When you land media coverage, make sure you talk about it on your blog

. It's another way people can learn more about you and your expertise. Be sure to include links to any TV clips, radio interviews, online/print placements or book reviews so your audience knows what you're up to. It'll build credibility with your current readers and will turn new readers into potential buyers.

Using Your Blog to Build a Platform

By: Drew Gerber

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