Using email newsletter services to create your marketing emails

Using email newsletter services to create your marketing emails

Email marketing companies provide their clients with email marketing software that is quick and easy to use. Once you've found the ideal email marketing service, you can follow these easy steps to perfect your email newsletter.

Choose how you want to create your newsletter. Most email newsletter services offer free email templates. Using a free template saves you a lot of hard work.

Spend some time modifying it to adapt it to your business. Alternatively, import your newsletter from Dreamweaver, FrontPage, or Word, or even upload a web page or a pre-existing online newsletter and send it as your newsletter. You can also get a graphic designer to create a custom template specifically for your business.

Personalize your campaign to suit your business, and to be more forthcoming to readers.

Customize your footer. Allow readers to subscribe or unsubscribe by clicking on links in your footer and offer them the option of forwarding the mail.

Balance images and text in your email design. Large block text can overwhelm your readers with information, whilst an email packed with images may take long to download.

Preview, and then test your emails in various formats before sending.

Store past newsletters on a microsite to create an information or product archive.

You don't always have to create a newsletter eflyers can be just as effective in announcing new promotions or events.

Global email newsletter service, GraphicMail, provides clients with a free template library, a drag-and-drop editor and a HTML editor, making it that much easier for clients to create their own newsletters.

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