Ut Starcom Build Profitable Value
IPTV Business on behalf of the Table Development of business integration
, is the inevitable next generation network video applications technology options.
Meet the market and end-user demand from the point of view, IPTV's "interactive" and "on-demand viewing," the disruptive technology features, completely changed the traditional TV Unidirectional Broadcasting Features, changed the way people watch television mode, broadband networks and thus become the "killer application" and the future Home Networking Value-added services core business.
Rich IPTV value-added services, Package Including information Service , The game business, interactive news, interactive entertainment, E-commerce , Distance Education And so on, is to build home entertainment interactive training advice, information access center key, it can provide end users a more personalized than the traditional television and interactive-based experience and feelings, thereby greatly improving the user acceptance for IPTV and help users to establish a sense of dependence on the IPTV business, improving margins, to help operators recoup its investment as quickly as possible.
Traditional broadband value-added services VS. IPTV-based value-added services
Traditional broadband business model is to take time or monthly fee business model, in this mode, operators only provide broadband access, internet is full of piracy and free content, can not guarantee the quality of services, more business customers refused to pay the price, operators also means the lack of more profitable by PC Number of constraints, after several years of development has encountered a bottleneck, based on this model of value added services also lack mature profit model.
Persist in innovation to help customers succeed is UT Starcom Core values, based on business innovation, terminal innovation, model innovation RollingStream system is developed UT Starcom IP-based broadband video, streaming media business IPTV platform. Difference with traditional broadband Internet-based business model, IPTV is manageable, controllable quality of service platform, IPTV-based value-added business is controlled, it can be truly profitable business model. By Television As a terminal, the terminal quickly resolved the bottleneck; rely on the contents of a quality assurance fee, brings long-time charges outside of the new measurement mode; with content providers and value-added service providers, established a new industry chain model . It can be said, IPTV video services in the provision of basic, but also will become a new profitable broadband value-added business platform.
RollingStream unique value-added business insight RollingStream system as a set of end to end solution that provides a wealth of value-added business development interface, from Server End of the certification authority, billing until STB The operating platform development environment.
UT Starcom through careful Research Great efforts to develop a variety of real value added for the TV terminal operations, including: information, games, Kara OK, etc.. Because the system itself to support an online software upgrades and downloads, so that TV-based terminal operator is ready to promote a value-added services, constantly driving the demand for consumer TV business.
Message Service Support to send messages Cloth Functions, support letters Advertisement , The text informed business functions. Gateway combined system can achieve interoperability with the SMS platform to realize interactive information, users can participate in the process of viewing SMS quiz, answer and other interactive entertainment, home entertainment truly interactive services, to provide viewers with a direct use of remote control opportunity to participate in a variety of television programs. Based on the traditional TV quiz, quiz, vote on the business development, general use of the user sending an SMS, or make a call means to achieve, but not directly through the remote control and TV content to achieve real-time interaction. IPTV's interactive messaging service provides such a real-time interactive message platform, users can use the remote control directly involved in the quiz, quiz, or voting services, and can be personalized interactive messages, which will greatly enhance the IPTV users interest for such participation in the program and extent of the business to provide a rich form of IPTV.
Information visit
Can be used for public information, community message of unity release, see all kinds of information advice, such as: weather, exchange Communicate Information, entertainment, dining, shopping, fashion, policies and regulations so as to form the main graphic, so IPTV television as a user loved family, "read Bao Lan", can also be achieved Hotels Professional services sectors window.
Ut Starcom Build Profitable Value
By: aoao
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