From times immemorial people have been using greeting cards to convey their messages
. Greeting cards deliver a message of warmth and sincerity showing the senders will to be in touch and be a part of festivity and cheer. They are generally sent by people who have a relationship and wish to communicate beyond form letters and impersonal e-mails. Greeting cards can also be saved to posterity by people who have a sentimental value attached to them. They have been of great emotional value to people who have used them to immortalize the emotion in a relationship in writing for years to come.
Cards can be sent on a variety of occasions. They are popular tools to wish the receiver on Birthdays, anniversaries and other happy occasions. Birthday cards are the most popular way to convey congratulatory messages to a person. They are inexpensive and colorful, with sweet messages and sincere best wishes.
Specific ages can have an assortment of cards made specially to show the significance of that particular age in the life of a loved one. 18th birthday cards and 21st birthday cards for example can be depicted and illustrated to signify the importance of that particular age in the life of the individual. You can vote at 18 and the age signifies growing up calling for special greetings. 21 is the age where you get a lot of rights and are traditionally considered to be an adult. These factors are a recurring theme for 18th birthday cards and 21st birthday cards.
Traditionally greeting cards are personal but today businesses have also begun to use greeting cards as a tool to communicate effectively and economically. They are an effective way to garner the attention of the client. E-mails are forgotten but the physical presence of a greeting card on your desk keeps the senders name at the forefront of your consciousness. This is an effective way to get your brand noticed at a relatively cheap cost. The message on the card could be humorous and can spark the interest of the reader and lead to greater retention of the advertising material.
Bright colors and pictures also translate top greater visual impact. Also business calls are deemed pesky and intrusive and a greeting card could be the least intrusive way to get your message across at the minimum expense of time and money.
So we see that not only personal but also business greeting cards can make a lasting impact on the receivers mind.