Utility Of Pop Up Banners In Advertising

Advertising is a very vast medium that involves use of various promotion vehicles for reaching the target group of customers

. From newspapers, brochures, magazines and leaflets to television and radio spots all mediums have their own plus and minus points. Use of pop up banners lately has increased as they have been found to be immensely flexible and cost effective.

Role of pop up banners in advertising

As a customer, a person is exposed to multiple product advertisements and spots everyday and hence by the time he reaches the market for buying a particular item, there is a cocktail of various ideas and ads in his brain and he cannot decide as to which product is best for him. In such a situation if a customer sees pop up banner advertising a particular product, his mindset gets changed and there is more probability that he will buy that product. So, the main function of pop up banners is to boost the recall value of a customer when he comes to the shop or mall and turn his decision in the favor of the product. That is why these banners are also known as point of purchase (POP) advertising mediums.

Although, brochures, newspaper ads and television advertisements introduce the product and its features more prominently to the customer, the ultimate sale is decided by the POP mediums and that is why pop up banners are in huge demand. Moreover, there are other advantages that also make this mode of promotion a better option.

Advantages of using pop up for advertising

The advantages are immense. The first thing that matters most in any business is budget and when it comes to these banners they are just perfect fit for any budget as they are cost-effective and suitable for all business types.

Pop up banners are very easy to install and the installation process can be performed within a matter of few minutes. Usually the manufacturers provide you with a video of installation process which makes it easier for any one to install these banners. Similarly, these banners can be taken off with equal ease and swiftness. So you save a lot on the skilled manpower that are usually mandatory in the installation of heavy advertising poles and banners.

The material that is used for these banners is quite flexible and durable and hence the maintenance cost is almost negligible. The only maintenance it requires is dry conditions. Since it is long lasting you can continue using the same banner for different occasions as long as you do not change the message.

These banners are quite bright and colorful and immediately attract attention of the customer. They are ideal display material for malls, exhibitions, tradeshows, fairs, sponsored events, restaurants, five star hotel lobbies and various commercial places like multiplexes. With more creativity advertisers can come up with better utility of Pop Up Banners as they are very easy to transport and occupy very little space.

by: Luis Duffin

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