Utilize The Techniques Of Todays Award-winning Print Advertising

You hear a lot these days about Internet advertising

. Print media is another area that design agencies concentrate a lot of effort on in getting attention for their clients. Companies can really get their brand across with compelling print media. The fantastic virtue of print is that it can interact with people in unexpected ways as they go about their lives.

For instance, annual reports are not usually imaginative. An enterprising beer maker conceived of an original idea for an annual report. They printed it on beer coasters. Rather than tossing the report away, readers can use the coasters. Another example is a photo book designed by a printing company to showcase its originality. The book is astonishing. It is a transparent box filled with blue water. It shows a photo of a swimming girl. If you can amaze your customers, they will remember you.

Putting your message on something your customers will use has always been a favorite. Calendars printed with a company's name are still popular. To make customers remember them, a company created a unique cooking calendar. Perforated areas on the calendar can be removed to serve as cupcake holders.

A California university organization devoted to unifying diverse cultures on campus developed a unique way to communicate their philosophy using print. They took photos of students from all different nationalities and made a book. The surprise was that the book was actually a box containing photos printed on 3D cubes. A multi-cultural face could be made by arranging the different cubes, which had different facial parts printed on them.

You're thinking outside the box when a book can be a box and paper is more than paper. Creating interest with flat sheets of paper isn't what printing is about anymore. Today's designers use pop-ups, interactive pieces and cutouts to encourage audience interaction. A conservative English tea company has even caught on to the trend. The package provides a tea doily for the box to sit on. The box of tea has a pop-up handle that turns the box into a tea kettle.

An artistic design team can help you create print advertising to showcase your companys products or services. Print is a very influential media. Print has a physical dimension that allows people to physically interact with it, unlike computers or film. Print is the best way to create a lasting impression.

by: Donn Hartman

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