Utilizing Corporate Gifts To Build Better Business Relationships

Building your business relationships is a key aspect of growing a successful corporate brand

. The relationship-building process can be time consuming and at times frustrating if you are unsure of how to approach your clients. Utilizing corporate gifts is an easy and efficient way to keep your current business relationships strong while constructing new partnerships with potential clients. When you make a conscience effort to personalize the relationships you have with your clients, you commit to growing a mutually beneficial and longstanding partnership. In order to make these associations work, you must continually make the effort to familiarize your potential and current clients with your organization and the services or products that you provide. The overriding goal of company-client relationships is to solidify your position as a reputable resource and legitimate company that you customer can continually call on. By following a few simple steps, you can make the most out of your relationships while saving time, money and resources by utilizing corporate gifts.

Evaluate your recipients and plan your corporate gifts accordingly

The first step to utilizing promotional products and corporate gifts for your relationship building is to choose the appropriate gift for your recipients. The gifts that you choose will likely vary based on the level of your customers and employees. For example, it may be more acceptable to give your top client an executive level desk product or edible gift tower with a higher value and price point then that of the corporate gifts you choose for all of your associates. It is important to remember to be sensitive to the reactions of your employees and clients. Giving different gifts can sometimes come across as favoritism and can sometimes have the opposite impact then intended. In circumstances like this, think carefully about the overall goal of your gift giving. Make sure that all recipients will feel rewarded and that the distribution of your gifts will have the intended positive impact.

Choose your promotional corporate gifts carefully

The second step to successful relationship building is to choose the appropriate corporate gifts for your event or holiday giving. If you choose to distribute gifts at various levels, you will need to spend a little extra time choosing appropriate promotional corporate gifts. When shopping for appropriate corporate gifts, you need to look closely at your budget, your recipients and the message that you wish to convey with each promotional product. At this point in your planning, it may be beneficial to work with your distributor to help you sort through available product selections. The product you ultimately choose will rely heavily on the theme and intended message of your giving. From executive desk sets to edible cookie towers, there are many options for corporate branding available for every theme and budget. No matter what corporate gifts you choose to distribute, make sure that your promotional gifts are a fit for the recipients you are targeting.

Strategically plan the distribution of your corporate gifts

After planning for your giving you must choose the appropriate method of distribution. When your goal is to develop and grow your business relationships, the most appropriate method of distribution is to hand deliver your corporate gifts. This one-on-one contact allows you the opportunity to introduce yourself to your client if you have never met in person and to feel out any upcoming needs for your service. This personal contact leaves a lasting impression on your clients. They see that you are willing to take time out of your day to visit them and deliver a gift that you could have simply mailed. Take the time to meet with your clients and employees when it is time to distribute promotional corporate gifts. Your personal appearance will help them remember you and your company the next time they need your product or service.

Continue to build your relationships in the New Year

The end of the year is a great time to distribute corporate gifts to your best clients and employees. Holiday giving is a great way to thank your employees and clients for their patronage of your business during the year, while ending the year on a positive note. As the New Year begins, however, it is important to remember to continue your relationship building efforts with your clients. Periodically distribute corporate gifts and maintain contact with customers to remain in the forefront of their minds. By following these few steps, you will successfully build the business relationships and life-long customers your organization needs to succeed.

by: Kim Patton

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