Utilizing The Web As A Marketing Medium
Getting the word out about your small business can often be difficult if you are not willing or able to spend a fortune on advertising
. However, the success of your company and its ability to grow depends solely on the amount of customers and profit that you are able to garner.
The good news is that there have been constant advancements over the web in regards to social networking and web pages that can be used for little to no money to increase business. One of the mediums that are increasing in popularity is blogs.
Blogs, short for web logs, are a way for companies and individuals to create daily or weekly updates about their products, services, and discounts. Some also choose to utilize the blog as a sort of journal and note interesting articles, news, or thoughts that they have regarding their industry and the types of things that may be intriguing to them and their customers.
Many individuals choose to use them as a personal means to get their thoughts out there and on the web, but there has been and increased usage of them among business professionals who want to spread the word about their products and the types of services that they provide. When a blog is created, it can even be linked to the main informative website that is created for potential customers.
The great thing about blogs is that they not only provide the individual who is the owner of the site to share their thoughts and ideas, but allow visitor to leave comments and share their opinions also. This type of interaction between clients and owners can improve customer relations and help individuals relate to your company on a personal level.
It is also a great way to network with others who are involved in your industry and get marketing and advertising ideas. You may even find new employees or those that want to become involved in your organization through this type of site.
Social media and networking is another great way that those who are hoping to expand their customer base and increase their profits can do so. Within the past five years or so, social networking has become the major system in which individuals make connections with one another.
Sites like Facebook, MySpace, LinkedIn, and Twitter have expanded opportunities for meeting new people and reaching those that have the same interests tenfold. Because of this, companies have begun to use these sites to their advantage and find new customers, clients, and employees.
When it comes to Facebook, owners can create their own page and then invite individuals to join or become "friends" of the site. The different connections that these people have with others have the potential to increase the amount of friends that the organization has, which helps to spread the word about them.
In return, more and more individuals become familiar with their products and may make purchases. Twitter sites are similar in that they can be linked to Facebook pages to display updates and gain "followers."
Many people find that creating profiles on these websites increases their visibility on the web and makes it simpler for them to reach people that they otherwise may not be able to. The great thing about social networking sites is that they are mostly free to sign up with.
There may be charges if you hope to advertise through them, but as far as setting up an account and profile, they are usually free. Essentially, it is a way to get advertising and marketing accomplished without paying for it.
This is really important for companies that are just starting up and do not have the funds to support a large marketing campaign. LinkedIn is special in that it allows for those who create profiles to share their professional experience and make connections with others in their field, industry, or company.
It is essentially a living, breathing online collection of resumes that are constantly updated and changed and can be browsed. Keeping your information up to date and correct on this site is essential, as you want your most recent work and professional experience to show and give you credibility.
Any of these methods of marketing will require a good deal of work; you cannot simply set up a blog or site and neglect to update it regularly. The only way that you will keep interest with your friends, followers, and customers is if you frequently update your pages or hire someone that can do so for you.
by: Ignacio Lopez
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