Following are useful tips that can assist you create an effective website and ultimately boost your site-traffic.
Customer Orientation
The most important thing that matters in making your website effective is the customers. It should be user friendly and answer all queries of the customers. One should understand the attitude, behavior and interests of the target audience while designing the website. From content to design and offerings, everything should be in-line with customers likeability.
Navigation
A good web design should be able to drive maximum traffic to your website and make them view important pages/offerings. Therefore, effective and user-friendly navigation is of utmost importance. You need to put yourself into the customers shoes and then develop the navigation accordingly. Its about answering a simple question - How do you want your customer to go through your website? You will then get a clear flow of navigation. The process of navigation should also be very simple as people dont have the patience to wait. They would simply switch to other websites.
The Right Color Scheme
Human mind is used to dealing with images and colors. Choosing the right colors is of utmost importance. You should keep in mind the psychological, cultural and behavioral values of your target audience when choosing the color scheme of your website. Right color scheme triggers customer interaction.
Layout
The website design should be neat and simple. Elements such as text, graphics and images should be placed in a way that readability and viewership of your website is not compromised. A cluster of activities would confuse the visitor and serve no purpose. The visitor should be in position to go through the contents of the website without facing any unwanted distraction in between.
Reduce the loading time of your site
In today's fast-paced world, everyone wants to achieve maximum work done in reduced time.
The crowd of online visitors is impatient. They cant wait for long. If your website doesnt load instantly, your chances of losing important potential customers is very high. Lesser use of graphics, scripts and flash would help loading the page in lesser amount of time.
Conclusion
A website is designed to meet the business needs by synchronizing creativity and information. While designing the website you should keep the customer's perspective in mind. Thus understanding your visitors, their needs and instincts help you in achieving highly beneficial design.