Step 3: Technology does what you cannot achieve through manpower skills
. When you are targeting large sections of consumers, manual lead generation or telemarketing will not take you far. You have to depend on Web 2.0 tools or other technological matters like web-enabled telemarketing services to ensure that you are making the right connect. Facebook and Twitter, two modern ways of generating leads and even offer customer service support, have to be integrated in your call center services in a seamless way. It's only when you start connecting with the customers in a way that makes them feel special and wanted that you actually add value to your BPO service.