Vans Trainers - The Shoe That Fits You

Vans started out as a shoe manufacturer that sold straight to the public in 1966 in Anaheim

, California. This brainchild of Paul Van Doren almost immediately became associated with skater culture. The company still gears many of its products toward skaters, snowboarders, surfers, and BMX riders. Vans trainers are designed with skater style in mind, but also with the idea of using footwear technology to enhance athletic ability in these extreme sporting events. These shoes are constantly innovating while staying true to the culture that has made the company what it is today.

The trainers come in several different forms, such as slip-ons, lace-ups, and boat shoes. The company also has a clothing line now that includes jeans, t-shirts, button-down shirts, jackets, hats, and belts. They also have backpacks, wallets, sunglasses, and other accessories. The distinctive prints and graphic design look of this footwear has made it a way to express individuality especially among skaters, whose friends and fans spend a lot of time looking at their feet while pulling tricks on the board. Those unique designs have been featured in major motion pictures, such as by Sean Penn's character in the 1982 classic Fast Times at Ridgemont High.

Though the company has changed hands several times and even been through a declaration of bankruptcy, the Paul Van Doren's family members are still involved in working for the business. Innovations have been made in not only the technology of the way the shoes are made but also in the way they are individualized. Starting in 2004 the company offered custom shoes online, giving customers the chance to design their owner versions of certain shoe lines. These trainers already come in a wide variety of colours, patterns, and style so the expense of custom shoes is not truly necessary to find ones that express your personality.

Some of the materials used to make them include canvas, leather, and twill. The trainers can be low profile, hi-top, boot, boat shoe, slip on, ERA, classic, or Authentic. They sport solid colours, two-tone hues, checks, graffiti, graphic art, and star designs. Relaxed, loose fitting clothing in the fashion line by this company lends itself to the skater lifestyle. The belts are quirky while still edgy. Sunglasses and hats harken back to a vintage eighties look that has come back into vogue among a wide range of audiences. Find the shoe that fits you, uniquely you, literally and figuratively.

by: Charlie Bronx

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