Variety of catering equipment available from Oxford Chefshop

Times are tough

Times are tough. With the credit crunch still forever looming over us all, the government has made a lot of cuts in the public sector. This has had a nasty effect on the private sector, as people have less many to spend on services. It has come to the point where maximising your sales hasn't become a priority through greed, but through necessity. Thousands of businesses have already closed down due to the recession and it could be you next. However, if you're in the catering business there may be something's you can do to bring your company out of the recession's hellish depths. Invest in some new catering equipment and show your customers how professional you are.

When it comes to catering presentation is everything. The first glance around your restaurant will offer your customers a wide range of assumptions to make. Customers will judge your cutlery, your staff, your seating and table layout everything. If you want to entice people to visit you time and time again then you need to become consistent with your catering equipment and presentation. Restaurants that boast matching equipment and a well designed layout gain the customers trust. These things tell the customer that the business is authentic, sophisticated, and fundamentally professional. It's important that your restaurant gives off this same vibe to your consumers.

Here is an example of things you could update to improve the vibe of your restaurant:

Cutlery: Brand new, matching cutlery will please your consumer. Ideally it should be so shiny that it sparkles. Match it with other things in your restaurant and you'll be on to a winner.

Menu: A slick, modern menu will bring a smile to your customers face. Ensure that its information is clear and your customer will be only too happy to order from you.

Furniture: The customer should sit down on your seat and feel welcome on it. New chairs can help relax your consumer, and help to improve their comfort. They will be more likely to hang around for dessert!

Above are just three examples of how you could update your catering equipment to please your consumer. There are many more, so take a look around your restaurant and contemplate on other changes you could make.

With your mind fixed on updating your catering equipment it is important that you choose the right supplier to obtain your new items. My advice would be to opt for a supplier that has already provided its equipment to successful corporations as then you know you're only getting the best. The price, unless extreme, isn't something you should worry about too much when buying your new equipment. The thing you should be looking for is the design and style of the equipment, and whether it will suit your business. Consider how many of each item you will be needing, and only order the items once you have confirmed that the supplier has strong communication skills. You need to know the size of all the products you purchase before you obtain them, to ensure they are appropriate for the space you have in your restaurant.

Variety of catering equipment available from Oxford Chefshop

By: Gareth Hoyle

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