The format of the business card is different from the design elements printed on the card
. The design elements are the graphics and typeface used on the cards. The professional card format refers to the placement or positioning of these graphics and typeface on the cards. The formatting of the professional cards is vital to elucidate your business idea and message. A good format for the card enables a marketer to convey the essence of your corporate image. It highlights the point that an entrepreneur wants to make to his prospective customer or client. There are many formats available to portray your meaning emphatically and attractively.
What are the several types of professional card formats?
A professional card can be designed in the most appropriate manner. You can deliver the meaning of particular information to the target audience effectively. The significance of conveying companys message is that you can make your audiences understand yourself. Good understanding enables you to persuade the customer to purchase the products and services. Simply getting attractive and unique design elements for the card do not make a difference. The positioning of these elements plays an essential role to highlight the vital information. Following are the basic formats:
-A professional card can have a vertical format which was commonly used during early times. It is a traditional format in which the name and other contact details are placed vertically.
-The placement of contact details and other graphical elements in a horizontal style is called horizontal format. This is the widely used and accepted format of present times. It is mainly used when businessperson requires to present information on both the sides.
-Then there is simple square format for the professional card. In this format you cannot utilize much space for design elements other than the contact details.
-Large Format is useful when businessperson wants to utilize space for presenting intricate graphical details. You have enough space for company logo and other such details.
-In another type of format you can fold the card and divide it in two sides. It is called folded format. It provides you with enough space for your company message and other graphical details.
These are the basic types of formats used while printing professional cards. These formats have the capacity to give professional presentation of your company information.