Various Ways For The Corporate To Benefit From Digitising Embroidery

It is the desire of every corporate entity that its brand image is not only widely popular

, but is also such that it stays on the minds of consumers for longer. Whether it is a bank, designer label or even a fast food chain, creating a strong brand presence has become a priority for all. Therefore, most corporations will resort to quirky and at times exorbitantly priced marketing gimmicks that though impactful, may not necessarily justify their expenditure in the long run. This is where a simpler, more resourceful technique of digitising embroidery can help corporations put their logos onto peoples minds and hearts, literally, minus the long-drawn-out bill.

Most corporate entities these days choose to put their logos onto t-shirts and caps, making digitising embroidery for left chest as well as hat areas the most popular kind in the market. These embroidered t-shirts and caps are generally worn by their employees on casual Fridays, bringing not only a sense of camaraderie in the work space, but also exposing their brand to scores of other people. By digitising embroidery for your logo and making your employees wear it as part of their uniform or weekend casuals, you automatically expose your brand to the scores of people they run into during their commute to and from the workplace along with others who share the office building.

For a corporate to use the process of digitising embroidery and get its logo onto special merchandise also proves to be a very unique way of exposing your brand to more eyeballs. Since digitising embroidery hardly places any restrictions on the kind of fabric you can get your logo stitched onto, a corporate has the option to put their brands symbol onto bags, leather jackets, handkerchiefs, scarves and much more to help spread the word. These novelty items can be given to employees or guests during special occasions such as annual celebrations, or even be given away as prizes during special events conducted to increase brand awareness.

Digitising embroidery proves not only to be a cost effective, but also a long lasting solution to the branding dilemma of a corporate. Considering that digitising embroidery is a onetime investment that then helps in the production of a multitude of embroidered pieces, the per garment/accessory cost of a digitized file works out to be highly cost effective. Also, since embroidery is made out of thread, which possesses the qualities of being flexible as well as more durable than print ink, the logo of a corporate has better chances of surviving activities such as washing, ironing, dry cleaning and even regular push and pull factors, making it visible to a broader audience base since it happens to stay intact for a longer period of time than normal printed logos.

by: Powerstitch Design Studio

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