Vehicle Repair Industry In Zhejiang Province Survey Report (figure) - Car Repair, Maintenance

With auto consumption Market Constant temperature

, vehicle Service Maintenance operators gradually increased, consumer disputes arising also on the rise, car repair and maintenance in order to become the owners of private cars more and more concerned consumers consumption hot spots. In order to understand the basic situation of car repair market, get hold of the car maintenance car owners concerned about the level of consumption and consumption of consumer preferences, and found problems in vehicle maintenance market to the community and consumers to provide accurate consumer information, efforts to create a car repair market regulation, health, harmonious consumption environment, consumer protection, Zhejiang Province, the Commission launched a vehicle maintenance survey. The investigation commissioned by the Consumer Rights Protection Committee of Shaoxing City, mainly carried out at the same time be in Hangzhou, Jinhua and Zhoushan, etc. Consumer Protection Committee (CASE) and strong support.

I. Basic Two ways to take this survey, one conducted on, through visits to industry and commerce, traffic police Vehicle Administration, transportation management, industry associations and operators such as vehicle maintenance, comprehensive understanding of the situation; second release questionnaire, organizational personnel in the parking lot, maintenance points, traffic police Vehicle Administration and the transportation pipe window and relevant units, to the car a range of consumer information. Of the investigation include vehicle maintenance operations and Developing Trends, consumer advice and information on the views of industry sectors. The survey lasted one month, a total of 1857 questionnaires were issued, were 1848 valid responses, the questionnaire return rate of 99.5%.

Second, survey (1) consumer choice, the considerations automotive repair shops

1. Survey, 840 respondents choose to 4S store Car repair Or maintenance, accounting for 35.2%; choice has 862 franchised repair shops, accounting for 38.6% of the total; choose individual street stores and 116 people, accounting for 6.3%; another 88 consumers that choice does not matter where the car repair , accounting for 4.8%.

Which, Shaoxing, 64% of the respondents choose 4S shops, 35% choose franchise repair shops; in Hangzhou, 47% choose 4S shops, 28% choose franchise repair shops; in Jinhua, 36.1% choose 4S shops, 58.2 % select the franchise repair shops; in Zhoushan, 31.5% choose 4S shops, 56% choose franchised repair shops. Thus, all urban consumers for the choice of car repair shops disparity, Shaoxing, Hangzhou, consumers tend to 4S store maintenance, and in Jinhua, Zhoushan, more than half of consumers choose to franchise repair shop.

2. In the choice of repair shops in a number of factors, most of the respondents selected the technical quality to be excellent, in second place is the price level, the third is the service attitude. Select "Technical maintenance and parts quality" are 1462, accounting for 79.1%; select the "price level" are 1068, accounting for 57.2%; select "repair speed" are 602, accounting for 32.6%; select "service attitude" are 676, accounting for 36.6%; select "convenient" are 408, accounting for 22.1%.

The respondents, Hangzhou consumers that "the quality of maintenance technology and accessories" very important, 92% of the people will choose this as an important factor in the maintenance shop, was 69.6% in Shaoxing, Jinhua 35.3 %, 65.5% of Zhoushan. As for the "price level" factors, Hangzhou, 61.2% believe that consumers need to consider, 58% in Shaoxing, Jinhua, 25.9% to 53.75% in Zhoushan.

3. Survey also found that 70.9% of respondents willing to fixed Auto Repair Maintenance shop that it is reliable. While repairing a car like no fixed place of those surveyed only 29.1%. In each city, "hi old do not like the new" than respondents more than 50% in addition to Zhoushan, Hangzhou, Jinhua Liu Cheng has more than the proportion of Shaoxing is more, accounting for 87.7%.

4. For the "happy old do not like the new" consumers, a new auto repair shop if you want to attract customers, not advertising alone can achieve the objective. Statistics show that advertising to attract consumers by only 7.8%, accounting for 30.4% friend, shop smart, larger factors are only 32.1%, and the choice is up to the dwelling or unit from the close, of the total of 50.6%.

by: gaga

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