Vehicle Wraps & Graphics: Make Your Vehicles A Mobile Billboard

In simple terms, a vehicle wrap is advertising material that covers the surface of a vehicle

. These vehicle graphics may be painted on, or may be vinyl coverings that have been quite literally wrapped around the car, truck, or what-have-you. The advantage of the vinyl over the paint is that it is easier to put on and remove depending on what your current needs are. If you want to use a new, improved design or even switch to advertising a different product, you can do this much more conveniently with vinyl. Other factors affecting the use of your wrap include the type of vehicle. A car wrap may be more difficult to use than a truck wrap, owing to the straighter surfaces on the latter. The service that you choose should be able to help you determine the best layout depending on the size and type of vehicle you have.

The images may advertise a product, show the company or other entity to which the vehicle belongs, or even promote a political agenda or candidate. An example of the first type would be a bus whose owner gets paid by, say, Coca-Cola to place the company's advertising on its buses. For the second type, fleet vehicle graphics may distinguish the trains from one line or company from those of another. The third type, of course, tends to show up much more often around election time.

Vehicles with wraps on them may be colorful and attention-grabbing, but they may sometimes cause complaint. This is because drivers of such vehicles are encouraged to drive very slowly in crowded areas so as to ensure maximum visibility to the point that they can make bad traffic jams into a nightmare. Be sure to check on the Portland vehicle graphics regulations concerning the driving of such vehicles, and ensure that all drivers in your employ are familiar with them.

Covering vehicle windows is another matter for regulations pertaining to the vehicle wrap in Portland. People who utilize fleet vehicle graphics in Portland might be tempted to wrap windows, as well, in order to maximize vehicle surface. This is often limited by community rules given its potential to facilitate accidents due to the driver being unable to see the road clearly. However, rules prohibiting the wrapping of window surfaces are by no means absolute, especially if we take a global view. Furthermore, window wraps tend to have small holes, so passengers can still get a good view while being shielded from external eyes.

by: Thomas Getch

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