Verizon: multi-screen strategy Market Research Report

While it does provide cross-platform access to a number of common content sources

, Verizon's approach to multi-screen service delivery isn't based on providing continuous or seamless access to video services across different devices. Driving customer engagement and achieving operational efficiencies are the primary motivations behind its current multi-screen initiatives. As well as using its mobile and PC platforms to enhance the core video proposition, Verizon is also a pioneer in taking multi-screen "the other way" by bringing online content and applications to the TV set.

Table Of Contents :

Executive summary

In a nutshell

SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

Market context

Market overview

Why multi-screen? Key drivers and positioning

Leveraging platforms to enhance the TV offering

Increasing consumer engagement through multiple screens

Verizon video offerings and related services

TV and video content delivered online to the PC

Sharing personal content from the PC to the TV

Mobile TV and video

Remote DVR management via PC and mobile

TV remote control via mobile

Bringing online content and applications from the PC to the TV

List of Tables

Table 1: Video content and related services offered on TV/PC/mobile

List of Figures

Figure 1: Verizon FiOS Mobile Remote application TV/STB control features

Figure 2: Verizon FiOS Mobile Remote top menu and photos feature

Figure 3: FiOS TV Internet Video feature YouTube option

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Verizon: multi-screen strategy Market Research Report

By: Visionshopsters

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