Viacom goes to battle over live streaming on the iPad
Viacom goes to battle over live streaming on the iPad
Lying in bed watching the latest episode of Boardwalk Empire on a mobile phone is not a new phenomenon. Viewers expect to be able to watch their favourite programmes on any device they choose on their phone, iPad or TV at no extra cost. But the rise in viewers abandoning the living room has alarmed some in the TV industry. A coalition of US media giants, including Rupert Murdoch's Fox network, are fighting for new rules for new devices and Apple's iPad has emerged as the battlefield.
Time Warner Cable's attempts to sate viewers'growing appetite for mobile TV led by the iPad last week landed it in a New York court.Viacom, the home of Nickelodeon, MTV and Comedy Central, with hits such as Jon Stewart's Daily Show, accused Time Warner of breaching copyright with its new iPad app, the first attempt Hp 2230s battery by a cable company to deliver live TV on Apple's tablet computer.
The coalition of media companies think Time Warner should have to pay them extra to stream live programming to viewers. The company was forced to pull 11 popular channels including VH1 and National Geographic from its ambitious app last month after legal complaints from Fox, Discovery and Viacom.
In its lawsuit, Viacom argued the app would cause "substantial and irreparable injury" to its $28bn (17bn) business. Marc Lawrence-Apfelbaum, Time Warner's executive vice-president and general counsel, insists that it is allowed to deliver content to viewers "in their homes, over our cable systems, without artificial limits on the screens they can use to do so".
Although the court's judgment will not order any action to be taken, it could set an important precedent for digital viewing. For viewers, the distinction between traditional TV and mobile viewing has all but collapsed: content should be available seamlessly on any device. For media companies, plagued by nimble competitors such as Netflix and YouTube, the distinction is one worth charging for.
"There's a massive difference between consumer expectations increasingly moving towards the notion that they can watch content on any devices and the structure of media deals, which is normally about new devices and paying more for it," says Dan Cryan, a senior media analyst at Screen Digest. "Digital has put pressure on the legacy way of doing business for TV companies. From their point of view it's about a new platform, a new mode of expectation, a new deal and therefore new rights."
In the UK, the rise of TV on the smaller screen Toshiba pa3534u-1brs Laptop Battery has enjoyed a smoother introduction. However, unlike Time Warner's app, mobile viewing in the UK is almost entirely limited to catchup TV.
Executives at Fox, Viacom and Discovery are said to have been horrified when Time Warner Cable began live broadcasting its channels on a new app last month, apparently after little or no consultation with the content owners.
Alex Green, the executive director of commercial at Virgin Media, which offers UK subscribers on-demand programmes on their mobile via the Virgin Media Player, says deals with media companies had to be thrashed out before any launch. "Before launching anything, we explain upfront to content providers who should have access, on which platforms, and on what terms rather than throwing it out there and hoping we won't get into Panasonic VW-VBG130 Battery trouble."
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