Video Ads For Internet Marketing: Creating Moving Pictures That Can Boost Sales

When you were young, your parents might have taught you that actions speak louder than words

. That is, you can make all the pretty little promises that you like, but putting them into practice is the only way that you can prove that you have any integrity or worth. The same is true in general marketing: visual advertisements have to be full of good images to match the promises made by marketers. The more attractive an advertisement is, the more sales it can generate, and the more profitable the product or service can be.

The opposite was once true on the Internet. True, advertisements featured well-designed, colorful graphics, and many marketing gurus preached the use of ambitious fonts and hues to attract customers. However, many of these advertisements featured only basic animation, and were largely static. The Internet connection of choice back then was the slow dial up, where a few thousand kilobytes per second were enough to entice customers to buy a product or avail of a service. Uploading music files for advertisements was discouraged, owing to the annoyance of many innocent web surfers who could not suffer to wait a long time to see an advertisement, when all they wanted was to see the content of a website.

Today, the connections of choice are many, and the connection speeds have reached the millions of kilobytes, making video and music ads easier to download. This increased speed has likewise prompted web designers to be more ambitious with their web designs by incorporating sophisticated animation and videos into their websites and without fear of being rejected by web surfers. In fact, the greatest fear in the world of Web 2.0 is to be left behind in terms of technology. To be left behind is to have ones voice silenced and to be silenced in this highly wired universe is to suffer both commercial and popular death.

Internet marketing, with all its new sophistications, has allowed the birth of video advertisements. If you are interested in increasing your sales, you can make use of this technology in boosting your popularity and bringing your products and services to a wider audience. The same rules that apply to television commercials also work for Internet marketing videos, all of which can be summed up with: keep it short, stupid.

Brevity truly is the soul of wit in the marketing world, and it is all the more important when Internet marketing is considered. The average length of a television commercial is twenty seconds: in that length, you need to create a need for a product or service, induce people to buy it or avail of it, and entertain your audience. If you go beyond half a minute, you can lose your audience or bore it entirely.

The burden to be quick is much greater online, where the average attention span of a web surfer is fifteen seconds. You have three to five seconds to grab a persons attention in your video advertisement, about ten seconds to hold it, and five seconds to let the attention go halfway. The key to making a great video commercial for Internet marketing is to make the surfer remember your name long after he or she has signed off, which should translate into a purchase either at your website, or at a brick-and-mortar store.

Shorter commercials also load faster on many browsers, so keeping your Internet marketing advertisement videos short also allows your video to load almost immediately. The higher the quality of a video, the more attractive it is, but the greater its file size; lower quality videos, although they will load faster, can also turn off customers and give your company a bad name. Opt for mid-quality videos that are clear, with good sound, color, and picture quality, and with sizes not exceeding three to four megabytes. You need to hold your audience in your thrall; lose it in the first five seconds and you will lose a potential customer forever.

Forget about jingles: you can annoy customers faster with cheesy music, unless you have an exceptionally good composer who can make a memorable song for your product or service. Instead, ask satisfied customers to give a few words about how much they like your offerings, and make sure that such customers are eloquent and convincing. Mousy testimonials can be magnified by models that lack confidence and conviction, so choose your testimony-givers well before filming them and uploading your video.

If you must have a jingle, arrange for it to play every time your site opens, or feature it as a free download if a customer registers for your mailing list. Do as much as you can to lessen the loading time of your site, as simply waiting for information to load can already turn potential customers away. As in the real world, the key is to be friendly and accessible to all kinds of customers. This means that you cannot engage in hard selling methods, and your site needs to be well-designed to fit the visual and auditory needs of all kinds of people.

These are only a few tips to guide you in making your Internet marketing advertisement video. For more information, consult with marketing experts and video experts on what you can do to make your site, product, or service more popular through video files. Always keep the needs and whims of your customers in mind. Moreover, keep everything simple: the simpler your video is, the easier it will be for you to attract customers, and the greater your sales will be.

by: Elijah Chai

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