Video Directions

Suppose you spent thousands of dollars for a software program that will completely revolutionize the way people do online business.

Naturally, such a program has to be set up, and often, it has to be operated by the user at some point. You need to provide the user with sufficient information on how to make the program work.

The value of clear and easily understandable ways is huge: It can add more value to your product. It can make your product accessible to several people, hence growing your market base.

It will reduce the examples of buyers asking for merchandise support, since everything they want to know is encapsulated in the manual. It will gain buyer satisfaction.

It will help build brand loyalty on the part of the customers, and this can ensure future sales.

Instructions on how to use certain digital products are often carried out through manuals, and manuals usually come in the form of printed words on paper, or digital paper for that matter. Users will have to read the manual every time they need to refer to it for something they need to know about the product.

Again, it's a TELL vs. SHOW scenario at play here. People will reply more to what they can see and hear. They will better absorb data you show compared to data you merely tell.

Hence, videos make the perfect medium for manuals.You can include footage of an actual presentation on how the merchandise should be applied and how it should work. Altogether that your users will have to do then is follow what they see on screen. Since people better soak up the data shared by videos, you're certain to impart every minute instruction you want them to acknowledge, as clearly and as understandably as possible.

In addition, your users will appreciate the additional mile you have taken to ensure the best imaginable instructional materials for their benefit.

by: Robin Thompson

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